Global Toy News InsightMaestro Media’s expanded partnership with Grimoire Garage signals an effort to turn…
Tag: Licensing
Global Toy News InsightMGA Entertainment’s launch of Mirror Mi shows how the fashion doll category…
Global Toy News InsightThe new multi-year partnership between Mattel and BBC Studios demonstrates how a…
Global Toy News InsightBonkers Toys’ master toy agreement with viral creator The Rizzler (Christian Savasta)…
Global Toy News InsightAs football season gets underway, Hasbro is showing how licensed sports products…
Global Toy News InsightThe North American arrival of Do Not Watch This Show is another…
Global Toy News InsightGemmy Industries is expanding its Gremlins assortment this Halloween through its licensing…
Global Toy News InsightHot Wheels is expanding beyond traditional automotive culture by turning its newest…
Alongside the huge number of squishy toys, Pokemon trading cards and Lego which have been…
Global Toy News InsightJazwares’ new long-term partnership with Pretty Ugly to relaunch UGLYDOLL demonstrates the…
Global Toy News InsightSpin Master’s planned acquisition of Hapiko is more than an expansion of…
Global Toy News InsightBDA’s addition of Care Bears, Popeye and PAC-MAN to its sports and…
Article by Miguel Ortuno, Blue Bot Advertising | Global Toy News Mattel has added another…
Global Toy News InsightTree Town Toys’ collaboration with Hasbro shows how legacy brands can create…
Article by Marlene Sharp | Pink Poodle ProductionsThis article is part of the Neurodivergent Voices…
Global Toy News InsightMattel’s collaboration with WNBA star Angel Reese demonstrates how today’s most successful…
Global Toy News InsightBuild-A-Bear’s latest expansion of its Harry Potter collection demonstrates how evergreen entertainment…
Global Toy News InsightThe launch of the first Toys and Colors toy line is a…