Global Toy News Insight
Bonkers Toys’ master toy agreement with viral creator The Rizzler (Christian Savasta) is another sign that the toy industry’s licensing pipeline is increasingly being fueled by social media rather than traditional entertainment. The company plans to translate The Rizzler’s signature “rizz face” and online personality into collectible plush, figures and accessories, with a nationwide rollout at major U.S. retailers planned for Fall 2027. For Bonkers Toys, the deal fits an established strategy that has already turned digital-first properties including Ryan’s World, Aphmau, LankyBox, Skibidi Toilet and other creator brands into physical products.
For retailers and manufacturers, the bigger story is the speed at which internet culture can become viable toy IP. A viral expression, meme or creator can now build awareness with millions of consumers before a product ever reaches a shelf, potentially reducing some of the traditional work required to introduce a new property. But it also creates a timing challenge: The Rizzler line isn’t expected until Fall 2027, making sustained relevance and fan engagement critical between licensing announcement and retail launch. Bonkers Toys’ growing creator portfolio suggests that digital personalities are no longer a novelty licensing category—they’re becoming a legitimate pipeline for discovering the next generation of collectible and character-driven toy brands.
SAN DIEGO, Sept. 9, 2026 /PRNewswire/ — Bonkers Toys has secured a master toy agreement with popular influencer The Rizzler, also known as Christian Savasta. This partnership marks the first time the TikTok creator’s viral personality will transition into an officially licensed toy line, including collectible plush, figures, and accessories. Bonkers Toys is expected to launch The Rizzler toys at major US retailers nationwide in Fall 2027.
The Rizzler represents a new era of creator-led content that defines cultural moments for a new generation of entertainment. The now 10-year-old social media personality rose to fame on TikTok for his exaggerated “rizz face”—a playful mix of squinting eyes, raised eyebrow, pursed lips, and chin stroke. His nickname “The Rizzler” comes from the slang term rizz, meaning charisma.
“Our new toy line will capture the iconic “rizz face” expression and hilarious energy that catapulted The Rizzler to a social media phenomenon,” said Dan Meyer, Head of Brands, Bonkers Toys. “With his unmistakable personality and highly engaged fanbase, The Rizzler has evolved from viral sensation into a true pop-culture personality, making him a natural fit to bring from the screen into the physical world through a fun and collectible line of plush, figures and accessories.”
“Being The Rizzler has helped me connect with fans all over the world,” said The Rizzler, “It’s so cool that now they’ll have their very own Rizzler toys to play with!”
Bonkers Toys continues to successfully identify creators and characters currently defining entertainment for a modern demographic. The Rizzler’s expansion into toys signifies a broader shift where New Media trends successfully bridge the gap into mainstream consumer goods. The new collection will prioritize collectability and fan engagement, featuring playful replicas of the creator’s signature personality and viral moments that resonate with audiences.
About The Rizzler
Christian Savasta, now better known as The Rizzler, is a 10-year-old from Staten Island who has quickly become one of the most beloved and influential figures on the internet today. What began as a few lighthearted videos shared by his dad for friends and family has since exploded into a dedicated fanbase of millions and has earned Christian the distinction of being the youngest-ever Webby Award winner. Christian’s meteoric rise has led to major collaborations, including the launch of his limited-edition Rizzler Berry flavor with AriZona and his signature Rizzwich Meal with Hardee’s.
About Bonkers Toys
Bonkers Toys has established itself as a leader in New Media, YouTube and Creator-driven toys and merch. As the first licensee for Ryan’s World, Bonkers helped pioneer this space with standout products like the Giant Mystery Egg and Cap’n Ryan’s Mega Mystery Treasure Chest. Building on that success, Bonkers Toys has partnered with top digital creators—including Aphmau, Genevieve’s Playhouse, LankyBox, Moriah Elizabeth, PrestonPlayz, Skibidi Toilet, Unspeakable and Warrior Cats to develop best-selling toy lines that resonate with today’s audiences. The company’s portfolio of award-winning products has been featured across major national outlets, including the TODAY Show, Good Morning America, Parents, Good Housekeeping, and NBC Nightly News. For more information, visit BonkersToys.com.
SOURCE Bonkers Toys
