Global Toy News Insight
The Henry Ford’s new Artemis Adventure with LEGO® Bricks demonstrates how toy brands can extend play well beyond the traditional retail environment. Opening October 18, the interactive exhibition uses LEGO bricks to turn NASA’s Artemis missions into hands-on STEAM experiences, allowing visitors to build lunar landers, race rovers, design habitats and tackle engineering challenges. Large-scale LEGO models of the Orion spacecraft, International Space Station and other space technology further blend branded play with education and experiential entertainment.
For the toy industry, the exhibition highlights the growing opportunity at the intersection of toys, education and location-based experiences. Museums, science centers and other cultural destinations can give established toy brands new ways to engage families while reinforcing the developmental value of play. Experiences like Artemis Adventure also demonstrate how familiar play systems can make complex subjects such as engineering and space exploration approachable, potentially driving renewed interest in STEM-focused toys and construction sets. For manufacturers and retailers, this type of partnership offers a powerful reminder that today’s toy brands can build consumer relationships through experiences as well as products.
The Henry Ford Launches Artemis Adventure with LEGO® Bricks An Interactive space exhibition opening October 18
DEARBORN, Mich., Sept. 9, 2026 /PRNewswire/ — The Henry Ford is inviting guests to reach for the stars with Artemis Adventure with LEGO® Bricks, a new interactive exhibition opening October 18 in Henry Ford Museum of American Innovation. Inspired by NASA’s Artemis missions, the hands-on experience transforms real-world space exploration into creative STEAM challenges where visitors of all ages can design, build and test solutions using LEGO® bricks. The exhibition will be on display through January 3, with an exclusive member preview on October 17.
Combining engineering, creativity and imaginative play, Artemis Adventure invites visitors to step into the role of astronaut, scientist and engineer. Guests can construct lunar landers, race rovers across rugged terrain, design habitats for future Moon and Mars missions, and experiment with interactive challenges inspired by the next era of human space exploration. Throughout the experience, visitors discover how innovation, collaboration and problem-solving are shaping the future of space travel.
The exhibition also features spectacular large-scale LEGO® sculptures depicting some of humanity’s greatest achievements in space exploration, including the Orion spacecraft, International Space Station, Space Launch System, Lunar Gateway, Apollo Lunar Module, Mars habitats and more. A full-scale Axiom Space Suit photo opportunity allows guests to imagine themselves as part of tomorrow’s missions.
Designed for families, LEGO enthusiasts, aspiring engineers and lifelong learners alike, Artemis Adventure blends hands-on learning with open-ended exploration. Interactive stations encourage teamwork, critical thinking and creative experimentation while introducing visitors to the science and technology behind NASA’s return to the Moon and future missions to Mars.
Produced and toured internationally by Flying Fish with support from Science World British Columbia, the traveling exhibition celebrates the power of curiosity and imagination while inspiring the next generation of innovators through one of the world’s most recognizable creative mediums—LEGO® bricks.
About The Henry Ford
Located in Dearborn, Michigan, The Henry Ford, a globally recognized destination, fosters inspiration and learning from hands-on encounters with artifacts that represent the most comprehensive collection anywhere focusing on innovation, ingenuity and resourcefulness in America. Its unique venues include Henry Ford Museum of American Innovation, Greenfield Village, Ford Rouge Factory Tour, Benson Ford Research Center and Henry Ford Academy, a public charter high school. Together with its online presence at thf.org and Invention Convention Worldwide, the growing affiliation of organizations fostering innovation, invention and entrepreneurship in K-12 students, The Henry Ford is a force for inspiring every individual to innovate, create and invent.
SOURCE The Henry Ford
