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Tag: Lego

  • New Products

Family Solves “Bricks Everywhere” Problem With BrickPack, a Portable Play Bag for Young Builders

  • by Guest Author
  • Posted on February 26, 2026

Patent pending family-designed bag with a 60-inch play mat launches on Amazon, helping kids take…

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  • Toy World UK

John Baulch the Friday Blog: It’s All Happening…

  • by Global Toy News
  • Posted on January 16, 2026January 22, 2026

The hectic start to 2026 continues. No mucking about this year – instead of gently…

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  • Toy World UK

John Baulch the Friday Blog: Countdown to Toy Fair Season

  • by Guest Author
  • Posted on January 9, 2026

The Toy World team returned to the office last Friday just to put a few…

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  • International

Update From the French Toy Industry-First Half 2025

  • by Guest Author
  • Posted on October 2, 2025

BY YANN FRESNEL The French Toy market has so far this year delivered very positive…

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  • New Products

Santoki Debuts LEGO® Clock Collection at LA Fall Preview

  • by Guest Author
  • Posted on September 9, 2025September 10, 2025

Creative Timekeeping for LEGO Fans of All Ages [Auburn Hills, MI] – September 8, 2025…

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  • Uncategorized

Fall Toy Preview 2025: What Buyers Should Expect from Emerging Design Trends

  • by Guest Author
  • Posted on August 26, 2025

BY JUSTIN DISCOE Each year, Fall Toy Preview sets the course for the future of…

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  • International

The International Day of Play is June 11

  • by Christopher Byrne
  • Posted on June 6, 2025

In March 2024, the United Nations General Assembly named June 11as the International Day of…

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  • Press Release

The LEGO Group and Aston Martin release an iconic build: The LEGO® Technic™ Aston Martin Valkyrie (PR)

  • by Guest Author
  • Posted on June 2, 2025June 5, 2025

2 June 2025, Gaydon, Warwickshire: Aston Martin and the LEGO Group have unveiled their latest…

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  • Press Release

The LEGO Group Invites Young Creators to Build and Imagine with Free 2025 Creativity Workshop Series (PR)

  • by Guest Author
  • Posted on March 27, 2025

ENFIELD, Conn., March 27, 2025 /PRNewswire/ — The LEGO Group is igniting imaginations and fostering…

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  • New York Toy Fair

Toy Fair New York: Shots & Thoughts

  • by Christopher Byrne
  • Posted on March 20, 2025

Have you recovered yet? Yeah, us not so much either. That’s why we’re just getting…

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  • Uncategorized

Nuremberg Show A Major Hit

  • by Christopher Byrne
  • Posted on February 3, 2025February 6, 2025

Aching feet, but broad smiles, greeted the first day of Spielwarenmesse, as the international toy…

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  • Toy Association

Toy Association Announces New Board

  • by Christopher Byrne
  • Posted on March 7, 2024

Via Press Release from the Toy Association:  The Toy Association announced the election of seven…

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Illustration of Star Wars The Black Series: #06 Darth Vader, 2013, gift of William and Dee Bradshaw, The Strong National Museum of Play, Rochester, New York.
  • Barbie

Why I Hate the Term “Kidult”

  • by The Strong
  • Posted on August 31, 2023August 31, 2023

The toy industry loves a good buzzword and lately the one I’ve been seeing is…

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  • Guest Blogger

Playful collaboration: A look back at LEGO brand mash-ups

  • by Todd Coopee
  • Posted on March 27, 2023March 27, 2023

Over the years, creative collaborations with other brands have allowed the The LEGO Group to…

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  • Posts by Richard Gottlieb

LEGO Dominates the Toy Industry– but Why?

  • by Richard Gottlieb
  • Posted on March 12, 2023March 14, 2023

Lego dominates the toy aisle. The toy industry’s Big 3, Lego, Hasbro, and Mattel, are…

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  • Barbie

This Week: Iconic Brands on YouTube

  • by Todd Coopee
  • Posted on April 13, 2021

Click the Subscribe button! These five time-honoured toy brands have ingeniously adapted to capture attention…

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  • Lego

Lego Bets on the Chinese Consumer; Why We Should All Pay Attention

  • by Global Toy News
  • Posted on March 10, 2020

At a time when there seems to be so much disruption over the Coronavirus which…

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  • Posts by Richard Gottlieb

Lego for Adults Who Want to Chill

  • by Global Toy News
  • Posted on January 23, 2020

We know that adults love to play. The question is: "For what reason?" Perhaps it's…

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