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Category: Kidult

  • Adults

Game Night Grows Up: Hitster Music Bingo Turns Up the Volume

  • by Global Toy News
  • Posted on September 16, 2026September 17, 2026

Global Toy News InsightThe adult game-night category continues to turn up the volume, and Jumbo…

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  • Kidult

Beyond the Toy Aisle: Gremlins Taps the Growing Market for Experiential Collectibles

  • by Global Toy News
  • Posted on September 1, 2026September 2, 2026

Global Toy News InsightGemmy Industries is expanding its Gremlins assortment this Halloween through its licensing…

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  • Kidult

Toys Are Booming — and Kids Aren’t the Only Ones Buying

  • by Global Toy News
  • Posted on August 24, 2026

• U.S. toy dollar sales jumped 17% year over year during the first half of…

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  • Kidult

HelloNation Highlights Creative Team Building Through Insights From LEGO Expert Russ Haman

  • by Global Toy News
  • Posted on June 16, 2026June 17, 2026

From a Global Toy News perspective, this story highlights a trend the toy industry has…

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  • Culture and Society

Hong Kong Day 2: Kidults Rule

  • by Christopher Byrne
  • Posted on January 9, 2024January 9, 2024

In 2013, the Hong Kong Toys & Games Fair introduced a new concept: Kidults. As…

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Illustration of Star Wars The Black Series: #06 Darth Vader, 2013, gift of William and Dee Bradshaw, The Strong National Museum of Play, Rochester, New York.
  • Barbie

Why I Hate the Term “Kidult”

  • by The Strong
  • Posted on August 31, 2023August 31, 2023

The toy industry loves a good buzzword and lately the one I’ve been seeing is…

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  • Kidult

Kidults Are Not New, We Have Been Ignoring Them

  • by Richard Gottlieb
  • Posted on August 28, 2023September 3, 2023

If you have read anything about 21st-century play, you would be forgiven for believing that…

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The Strong

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Recent Posts

  • Beyond the Toy Box: Little Diggers Builds on the Rise of Experiential Play September 17, 2026
  • Toys ‘R’ Us Expands U.S. Footprint With 120 New Standalone Stores September 17, 2026
  • Global Toy News’ Neurodivergent Voices in Play Players Judge the Second Annual Kidult Awards! September 17, 2026
  • Game Night Grows Up: Hitster Music Bingo Turns Up the Volume September 16, 2026
  • ON TOP in Shantou–A Transformative Trip September 15, 2026

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Playground Podcast

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