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Author: Global Toy News

  • Hot Wheels

Hot Wheels Taps Maluma, Supercar Blondie & Lewandowski for Global Legends

  • by Global Toy News
  • Posted on August 28, 2026August 28, 2026

Global Toy News InsightHot Wheels is expanding beyond traditional automotive culture by turning its newest…

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  • Press Release

Hape Builds on Pixel Piano Success with Expanded Pixelz Line

  • by Global Toy News
  • Posted on August 25, 2026

Global Toy News InsightHape is building on the momentum of its Dynamic Pixel Piano with…

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  • Kidult

Toys Are Booming — and Kids Aren’t the Only Ones Buying

  • by Global Toy News
  • Posted on August 24, 2026

• U.S. toy dollar sales jumped 17% year over year during the first half of…

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  • Press Release

The Toy Association™ & Javits Center Announce Toy Fair® Dates through 2032

  • by Global Toy News
  • Posted on August 24, 2026

Global Toy News InsightThe Toy Association’s five-year commitment to New York’s Javits Center provides something…

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  • Nostalgia

Mattel Brick Shop Builds on Gaming Nostalgia with Xbox Set

  • by Global Toy News
  • Posted on August 21, 2026August 25, 2026

Global Toy News InsightMattel is tapping into the powerful intersection of gaming nostalgia, adult collecting…

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  • Press Release

UGLYDOLL Is Back: Jazwares Reimagines a Cult Toy Favorite for a New Generation

  • by Global Toy News
  • Posted on August 20, 2026August 19, 2026

Global Toy News InsightJazwares’ new long-term partnership with Pretty Ugly to relaunch UGLYDOLL demonstrates the…

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  • Breaktime @ GTN

Break Time: Old Dog, New Tricks: Slinky Dog Gets an Unexpected Second Life

  • by Global Toy News
  • Posted on August 19, 2026August 19, 2026

Global Toy News InsightSometimes the longevity of a great toy has as much to do…

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  • Press Release

Beyond Game Night: Mattel Builds a Competitive Entertainment Platform Around UNO

  • by Global Toy News
  • Posted on August 19, 2026

Global Toy News InsightMattel’s launch of the UNO Championship Series demonstrates how established toy and…

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  • Press Release

Barbie, Bluey, Spider-Man and Sonic Reveal the Power of Interactive IP

  • by Global Toy News
  • Posted on August 18, 2026August 19, 2026

Global Toy News InsightNew research from Lingokids offers an important reminder for toy companies and…

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  • AI

Spin Master’s Hapiko Deal Signals the Next Evolution of AI-Powered Play

  • by Global Toy News
  • Posted on August 17, 2026August 19, 2026

Global Toy News InsightSpin Master’s planned acquisition of Hapiko is more than an expansion of…

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  • What's New?

What’s New in the Toy Industry?

  • by Global Toy News
  • Posted on August 13, 2026August 11, 2026

Sometimes we have some readers that are mainly interested in specific areas of the Toy…

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  • Press Release

From Toy Aisles to Stadiums: BDA Expands the Reach of Iconic IP

  • by Global Toy News
  • Posted on August 12, 2026August 11, 2026

Global Toy News InsightBDA’s addition of Care Bears, Popeye and PAC-MAN to its sports and…

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  • Awards

Last Call for TOTY: 2027 Award Nominations Near Deadline

  • by Global Toy News
  • Posted on August 11, 2026

The deadline is approaching to put your company’s innovative toys, games, and properties in the…

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  • Press Release

Little Tikes Turns Role Play Into a Lifestyle with Sweet Spaces

  • by Global Toy News
  • Posted on August 10, 2026

Global Toy News InsightLittle Tikes’ new Sweet Spaces collection reflects an interesting evolution in preschool…

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  • Toy Companies

Jerry Goldsmith Named Just Play Prez

  • by Global Toy News
  • Posted on August 9, 2026August 9, 2026

 Just Play, a leading global toy company, today announced the promotion of Jerry Goldsmith to President of Just…

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  • Press Release

Two Legacy Brands, One Fresh Play Strategy: Hasbro Meets Yes & Know

  • by Global Toy News
  • Posted on August 8, 2026August 10, 2026

Global Toy News InsightTree Town Toys’ collaboration with Hasbro shows how legacy brands can create…

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  • Press Release

From Squishy Craze to Lifestyle Brand: What’s Next for Mystery Squishy Dumplings

  • by Global Toy News
  • Posted on August 8, 2026August 7, 2026

Global Toy News InsightThe squishy phenomenon has become much bigger than a passing sensory-toy trend.…

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  • Press Release

Funko’s Q2 Results Show the Staying Power of the Collectibles Market

  • by Global Toy News
  • Posted on August 7, 2026

Global Toy News InsightFunko’s second-quarter results offer a positive signal for the broader collectibles market.…

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  • Hape Builds on Pixel Piano Success with Expanded Pixelz Line August 25, 2026

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