One of the most enjoyable parts of covering the toy industry is discovering the people…
Author: Global Toy News
Global Toy News Insight Danimals’ partnership with MAGNA-TILES is a smart example of how brands…
Global Toy News Insight TOMY’s latest ZOIDS announcement demonstrates the enduring power of nostalgia when…
Nex Playground’s launch of Dora Star Explorer highlights a growing trend in the toy industry…
Global Toy News Insight Mattel’s continued expansion of the Mattel Brick Shop line demonstrates the…
Global Toy News Insight As artificial intelligence continues to reshape consumer technology, OlloBot is taking…
The new partnership between Hasbro and Change reflects how cause marketing is becoming an increasingly…
The expanded partnership between Moose Toys and Netflix highlights how streaming platforms are becoming increasingly…
As the toy industry continues to look for ways to blend creativity, hands-on engagement and…
The new partnership between Bricks & Minifigs and Santoki highlights a growing trend within the…
The new “Hot Wheels Tiniest Team Principal” campaign from Mattel and Formula 1 showcases how…
Sometimes we have some readers that are mainly interested in specific areas of the Toy…
Sometimes we have some readers that are mainly interested in specific areas of the Toy…
From a Global Toy News perspective, the renewed partnership between BBC Studios and Moose Toys…
From the Global Toy News perspective, the new partnership between Melissa & Doug and Penguin…
The collector doll category continues to evolve beyond traditional play patterns, blending fandom, fashion, nostalgia…
Kroeger Marketing and TOMY International, Inc. Partner to Expand Toys and Collectibles Across Canada
From the Global Toy News B2B perspective, this partnership between Kroeger Marketing and TOMY International…
The rise of decompression toys says a lot about where the toy industry — and…