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Author: Guest Author

  • Uncategorized

2023 Toy Fest – Come Play!!!

  • by Guest Author
  • Posted on May 20, 2022May 23, 2022

Sandy Lepire is Chief Executive Office and Principal for Sunshine Sales, Inc. and President of…

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The Most Popular Retro Toy In Every State

  • by Guest Author
  • Posted on April 4, 2022April 4, 2022

Article by Spilsbury. Do you remember that one toy you were obsessed with growing up?…

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  • Games

An Analysis of Children’s Games from Around the World | Bits And Pieces

  • by Guest Author
  • Posted on March 4, 2022March 4, 2022

By: Bits & Pieces Admit it, in elementary school, your favorite part of the day…

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  • Supply Chain

The ocean freight shambles – an askance but true side-view

  • by Guest Author
  • Posted on March 3, 2022March 3, 2022

Paul Edwick has been using ocean freight in his giftware business for over 20 years,…

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  • NFT

How Toy Brands Are Using NFTs to Create New Customer Experiences

  • by Guest Author
  • Posted on February 11, 2022February 11, 2022

Ryan Faist is the Content Marketing Manager for Channel Key, a full-service Amazon and Walmart…

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  • Uncategorized

The U.K. Toy Fair As Reported by Toy World’s John Baulch

  • by Guest Author
  • Posted on February 1, 2022February 2, 2022

John Baulch is, without a doubt, the most informative and entertaining observer of the British…

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  • France

France 2021 – Toy Market Results and Analysis by Yann Fresnel

  • by Guest Author
  • Posted on January 30, 2022February 2, 2022

We in the United States are well served when we have inside information on other…

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  • Amazon

3 Reasons Why Lego Wins on Amazon

  • by Guest Author
  • Posted on November 29, 2021November 29, 2021

Ryan Faist is the Content Marketing Manager for Channel Key, a full-service Amazon and Walmart…

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  • Streaming

Streaming Wars: Netflix Fires Back At Amazon With Walmart Merchandise Deal

  • by Guest Author
  • Posted on October 14, 2021October 14, 2021

Gary Symons, Editor in Chief of The Licensing Letter, is a 35-year multi-award-winning journalism and…

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  • E-commerce

E-Commerce Is Shaping the Way Customers Shop for Toys

  • by Guest Author
  • Posted on October 1, 2021October 4, 2021

Ryan Faist is the Content Marketing Manager for Channel Key, a full-service Amazon and Walmart…

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  • Advertisement

Can Teachers Influence Toy Purchases? [Ad]

  • by Guest Author
  • Posted on September 24, 2021September 27, 2021

Yes! Teachers are the best type of influencer for your toy brand with the ability…

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  • Licensing

How Lego’s Monkie Kid Deal with Amazon Could Change Toy Licensing

  • by Guest Author
  • Posted on September 15, 2021September 15, 2021

By Gary Symons Gary Symons, Editor in Chief of The Licensing Letter, is a 35-year…

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  • Collectibles

83% of All 2021 Investment Dollars Go to Trading Card Companies.

  • by Guest Author
  • Posted on September 15, 2021September 20, 2021

By Christian Braun – CEO & Collector-of-Collector at hobbyDB and Chair of the PopCulture Hall…

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  • Sponsored

How to Become the Next “It” Toy by Aligning with Schools and Preschools (Ad)

  • by Guest Author
  • Posted on August 26, 2021August 26, 2021

Sponsored Content For many leading toy brands, a school or preschool marketing strategy provides an…

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  • Counterfeit

Counterfeit Toys Are Too Common on E-Commerce Platforms. Lawmakers Have an Opportunity to Act.

  • by Guest Author
  • Posted on August 26, 2021August 27, 2021

Michael Hanson is the spokesperson for Buy Safe America Coalition, which represents retailers, consumer groups, manufacturers,…

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Recent Posts

  • Disruption Report #55: Birth Rate Up, Domestic Freight Rates Peaking, and Hong Kong Maintains Its Quarantine Policy May 24, 2022
  • Marketing Through Schools; my interview with Julia Stone May 23, 2022
  • 2023 Toy Fest – Come Play!!! May 20, 2022
  • It’s a Bear Market for Toy Industry Stocks – The TTI Composite Toy Stock Index Down 9% May 20, 2022
  • Experts Caution: 2022 Supply Chain Could Be Worse Than 2021 May 20, 2022

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Playground Podcast

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  • Aaron Muderick of the Toy Association on Toy Fair & More
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  • Toy Industry History: Barry Schwartz on 50 Years of Making Hits
  • From Fad to Brand: Rainbow Loom 10 Years In
  • What Disney's Current Situation Teaches Managers: Eric Pliner of YSC Consulting

RSS Toys and Games Archives – The Licensing Letter

  • Hasbro Inc Acquires the Digital RPG Toolset and Game Companion, D&D Beyond
  • Flybar, Inc. Announces New Licensing Deal with Hoonigan Industries
  • Available Licenses: Black Angus and Gel Blaster Partner With Evolution USA
  • Joyin Partners With 8-Year-Old Sensation Like Nastya
  • Dino Ranch Lassos Licensing Deal With Toy Maker Simba Dickie
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