Creative Timekeeping for LEGO Fans of All Ages
[Auburn Hills, MI] – September 8, 2025 – Santoki, the exclusive US distributor of officially licensed LEGO® lifestyle products, proudly introduces its latest innovation in timekeeping: the LEGO Clock Collection, set to preview at the LA Fall Preview and launch in Q2 of 2026. Rooted in the imagination of the LEGO brand and built for everyday functionality, this playful new product line transforms the way fans experience time, brick by brick.
“Santoki’s mission is simple: integrate the LEGO DNA into every lifestyle product we bring to market,” said Sun Yu, President of Santoki. “We are focused on combining the creativity of LEGO building with the functionality of time keeping. This new collection combines current trends in DIY and personalization that can be used around the home and in offices. And it perfectly complements our line of stationery and LED light keychains.”
The hero product: the LEGO My Own Creation (MOC) Wall Clock will launch in April 2026. The clock will allow fans to use their existing LEGO bricks and minifigures to customize a clock featuring LEGO building plates and rebuild them anytime they’re ready for a new style. The 9.5” x 9.5” clock is designed and scaled to work with the LEGO system, featuring four 6×24 LEGO building plates, framed around a quartz clock.
In addition to the LEGO MOC Wall Clock, three additional clocks will launch for the 2026 Holiday season, including a LEGO Brick Alarm Clock, LEGO Minifigure Alarm Clock, and LEGO 1×1 Wall Clock.
LEGO Clocks will be sold at a variety of retailers, from mass market, home furnishing/decor, office supply, arts & crafts, online retailers, and independent toy and gift stores. More information can be found at santoki.com. You can also follow Santoki on Instagram, Facebook and TikTok for the latest news.
About Santoki:
Santoki is the exclusive US distributor of LEGO® licensed LED lights and stationery since 2014. The company offers a wide range of high-quality products featuring popular LEGO® themes, including STAR WARS™ and NINJAGO®. Top-selling products include LEGO® markers, gel pens, notebooks, bag tags, and MINIFIGURES™ keychain lights, appealing to LEGO® fans of all ages. Manufactured by IQ Hong Kong Limited under the license from the LEGO Group. Flat A, 15/F, Waylee Industrial Centre, 30-38 Tsuen King Circuit, Tsuen Wan, N.T., Hong Kong. www.iqhk.com. Santoki combines the fun and creativity of LEGO® with functional, everyday accessories, making them perfect for year-round gifts.
