Global Toy News Insight
Global Toy News previously highlighted Santoki’s LEGO MOC Clock Contest as an inventive way to engage the LEGO building community, and now the results are in. After drawing an impressive 890 entries and narrowing the field to 10 finalists, Santoki and Bricks & Minifigs have unveiled the three winning creations. The designs showcase just how far consumers can take a single customizable product, spanning education, pop culture and architectural inspiration. From the grand-prize-winning Learning Is Built Over Time to the Toy Story-inspired The Clawk and Art Deco-influenced A Timeless Collection, each winner transformed the LEGO MOC Clock into something distinctly personal.
For the toy industry, the strong response reinforces why customization and consumer participation can be such effective tools for extending engagement with a product. Santoki didn’t simply sell a LEGO-licensed clock; it gave builders a canvas and then created a reason for them to design, share and compete. The result was hundreds of consumer-generated interpretations that kept the product—and the brand—part of an ongoing conversation. For manufacturers and retailers, the contest is a reminder that giving fans opportunities to become creators themselves can generate organic content, strengthen community and keep products relevant long after the initial purchase.
Santoki Announce Winners of the LEGO® MOC Clock Contest
After receiving 890 entries, the contest names three builders who turned the LEGO® MOC Clock into one-of-a-kind creations inspired by education, pop culture and personal creativity.
AUBURN HILLS, MI. — September 1, 2026 — Santoki, US distributor of LEGO licensed LED lights, stationery, and clocks, and Bricks & Minifigs, an authorized LEGO reseller specializing in buying, trading, and selling LEGO products, today announced the winners of the LEGO MOC Clock Contest, a competition created to showcase the creative possibilities of the LEGO MOC Clock, a customizable wall clock designed to be personalized with LEGO bricks and minifigures.
The contest challenged builders to put their own spin on the LEGO MOC Clock, resulting in 890 entries and 10 finalists. Following the finalist round, winners were determined through a combination of public voting and sponsor judging.
From an interactive tribute to lifelong learning to a colorful recreation of a beloved Toy Story scene, the three winning designs demonstrate just how differently builders can approach the same creative canvas.
“The LEGO MOC Clock gives builders a canvas to create something completely their own,” said Beth Muehlenkamp, VP of Product & Marketing at Santoki. “With so many entries, it was amazing to see the range of ideas builders can bring to the same product.”
Winner Information
Grand Prize Winner: Learning Is Built Over Time
Creators: Roddy Nikpour and Ashley “Patrick” Swazey from Arizona
Roddy Nikpour and Ashley “Patrick” Swazey earned the Grand Prize for Learning Is Built Over Time, an interactive MOC Clock inspired by education, lifelong learning, and the idea that knowledge is built over time.
The concept began with a simple connection between the 12-hour clock and the 12 grades of school. From there, the duo created a highly detailed, “greebled” design filled with educational details, including books with working hinges, brick-built art supplies, removable pencils, a watercolor set, and an apple with a hidden worm.
One of the clock’s most unique features is its ability to become personalized over time. Panels at the 3, 6, 9 and 12 o’clock positions can be removed to hold wallet-sized school photographs representing different stages of a student’s education, including third, sixth, ninth and twelfth grade.
“We wanted the clock to be more than something you simply look at,” said Nikpour. “We wanted it to invite people to play, interact and think about the journey of learning. LEGO has been part of both of our lives for decades, so this felt like a natural way to bring together our love of building, storytelling and education.”
The pair completed the clock just 24 hours before the contest deadline.
Second Place Winner: The Clawk
Creator: Malka Kirshner from Texas
Malka Kirshner earned Second Place with The Clawk, a Toy Story-inspired MOC Clock recreating the iconic Pizza Planet claw machine scene.
Kirshner had recently begun collecting Toy Story minifigures when the contest was announced and immediately knew she wanted to incorporate the characters into her design. She initially considered recreating Andy’s room but ultimately chose the Pizza Planet claw machine because its retro arcade aesthetic offered the perfect foundation for a dynamic MOC Clock design.
The centerpiece of the design is a custom crane mechanism at the top of the clock that recreates the iconic claw. A clear display window showcases a collection of little green aliens inside the machine, while colorful studs around the clock face mimic flashing arcade lights. Rocket-inspired fins on the sides of the clock frame add another nod to the Pizza Planet design.
“My favorite element is definitely the custom crane mechanism at the top that simulates the iconic claw,” said Kirshner. “It brings a sense of motion and storytelling to the piece, making it feel like a real arcade game.”
For Kirshner, the contest also marked another step in her return to LEGO building. After playing with LEGO growing up, she drifted away from the hobby before rediscovering it after her children began playing. Her renewed interest eventually led her from collecting minifigures into adult LEGO sets and MOC building.
Third Place Winner: A Timeless Collection
Creator: Ariel Murkens
Ariel Murkens earned Third Place with A Timeless Collection, a detailed MOC Clock inspired by grand libraries, 1920s Art Deco design and the power of human creativity.
Murkens wanted the clock to capture the sense of awe inspired by iconic libraries, drawing inspiration from spaces such as the library in Beauty and the Beast and the Jedi Temple Archives. The finished design combines the grandeur of those spaces with intricate architectural details, including symmetrical gold brick patterns, gems, herringbone brickwork and built-in Roman numerals.
“The Roman numerals built into the clock’s design are easily my favorite detail,” said Murkens. “It was a fun idea that I brainstormed with friends during the early planning stages, and it became an important part of the final design.”
The clock also includes a hidden feature that may not be immediately visible. The fireplace can be removed to reveal a small space for hiding notes or other Easter eggs, inspired by secret passageways concealed behind fireplaces in stories such as Scooby-Doo and Clue.
Murkens was first introduced to LEGO through her husband’s own collecting and has since found MOC building to be a versatile creative medium.
About the Contest
The LEGO MOC Clock Contest brought together hundreds of builders around the creative possibilities of a single product. With 890 entries and 10 finalists, the competition showcased how builders can take the same MOC Clock and turn it into something entirely different based on their own interests, experiences and building styles.
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About Santoki:
Santoki is an authorized US distributor of LEGO® licensed LED lights, clocks, stationery, and lifestyle accessories. The company offers a wide range of high-quality products featuring popular LEGO themes, including STAR WARS™, FORTNITE®, and NINJAGO®. Top-selling products include LEGO markers, gel pens, notebooks, bag tags, and MINIFIGURES™ keychain lights, appealing to LEGO fans of all ages. Santoki combines fun, creativity, and function, making for perfect year-round use and gifting.
To learn more, visit https://santoki.com
About Bricks & Minifigs:
Bricks and Minifigs is an authorized LEGO® retailer specializing in buying, trading, and selling LEGO products. The company brings beloved LEGO sets from the past to today’s generations and allows fans to give new life to old pieces while inspiring new creations. Bricks and Minifigs buys all types of LEGO items, including individual minifigs, bulk bricks, components, and accessories. More than just a store for fans, the company builds a strong community of LEGO enthusiasts and aims to spread joy and creativity to the world through LEGO.
To learn more, please visit: https://bricksandminifigs.com/
