Global Toy News InsightThe launch of the first Toys and Colors toy line is a…
Tag: Licensing
Global Toy News InsightFrom a B2B perspective, Maestro Media’s partnership with Zoch Verlag is a…
Global Toy News InsightThe arrival of a Sonic the Hedgehog Kids’ Meal at Wendy’s is…
Global Toy News Insight This collaboration highlights how toy brands can extend their IP beyond…
So, that’s it for another four years – the dream is over, and it isn’t…
Global Toy News Insight The latest collaboration between 7-Eleven and Mattel demonstrates how toy companies…
Global Toy News Insight The launch of Scotch Kids Tape is a strong example of…
Global Toy News Insight The launch of Blooms by Play-Doh represents an interesting evolution for…
Article by Miguel Ortuno | Blue Bot Advertising The excitement surrounding the 2026 FIFA World…
Global Toy News InsightLuxury fashion partnerships are evolving beyond marketing moments into strategic brand-building tools…
Global Toy News Insight Melissa & Doug’s collaboration with Van Leeuwen is a smart example…
Global Toy News Insight:The Xfinity and Minions & Monsters collaboration highlights how entertainment brands are…
Beehub is giving a carefully selected group of toy buyers direct access to the heart…
Global Toy News Insight: Hasbro’s launch of Sixth Wall and its introduction of Behavioral Licensing…
Global Toy News Insight The partnership between SmartyPants Vitamins and Toy Story 5 highlights a…
Global Toy News Insight Mattel’s Barbie partnership with Dunkin’ is another example of how toy…
Global Toy News Insight Danimals’ partnership with MAGNA-TILES is a smart example of how brands…
Global Toy News Insight TOMY’s latest ZOIDS announcement demonstrates the enduring power of nostalgia when…