Beehub is giving a carefully selected group of toy buyers direct access to the heart…
Tag: Licensing
Global Toy News Insight: Hasbro’s launch of Sixth Wall and its introduction of Behavioral Licensing…
Global Toy News Insight The partnership between SmartyPants Vitamins and Toy Story 5 highlights a…
Global Toy News Insight Mattel’s Barbie partnership with Dunkin’ is another example of how toy…
Global Toy News Insight Danimals’ partnership with MAGNA-TILES is a smart example of how brands…
Global Toy News Insight TOMY’s latest ZOIDS announcement demonstrates the enduring power of nostalgia when…
Nex Playground’s launch of Dora Star Explorer highlights a growing trend in the toy industry…
The expanded partnership between Moose Toys and Netflix highlights how streaming platforms are becoming increasingly…
As the toy industry continues to look for ways to blend creativity, hands-on engagement and…
From a Global Toy News perspective, the renewed partnership between BBC Studios and Moose Toys…
From a Global Toy News perspective, this partnership represents another major signal that the line…
This is such a smart extension of the UNO brand because it takes what has…
From a Global Toy News perspective, the continued expansion of Disney ily 4EVER shows how…
From a Global Toy News perspective, the continued success of Spin Master and Monster Jam…
From a Global Toy News perspective, this is a smart—and slightly unexpected—power move. Featuring UNO…
The Pokémon x Target collaboration is a sharp reminder that the toy industry’s biggest opportunities…
At Global Toy News, we’ve always had a soft spot for Super Mario—it’s one of…
Fans of The Empyrean Series are about to experience Navarre in an entirely new way.…