Mattel Brick Shop and Hot Wheels bring Nissan’s legendary 1971 Skyline 2000GT-R to the construction category, highlighting the growing crossover between automotive licensing, building sets, and collectibles.
Mattel is expanding its automotive licensing portfolio with a new collaboration between Mattel Brick Shop, Hot Wheels, and Nissan. Unveiled at the 2026 Paris Motor Show, the 833-piece 1971 Nissan Skyline 2000GT-R marks Mattel Brick Shop’s first collaboration with the Japanese automaker.
Scheduled to arrive in January 2027 with a suggested retail price of $59.99, the set brings one of Japan’s most recognizable performance vehicles into the construction toy category, combining automotive authenticity with hands-on building and customization.
Bringing an Automotive Icon into the Toy Aisle
The 1971 Nissan Skyline 2000GT-R, affectionately known as the “Hakosuka,” has a strong following among automotive enthusiasts. Its motorsport heritage, distinctive boxy styling, and rarity have helped establish it as a sought-after vehicle among collectors.
The new Mattel Brick Shop release recreates the car at 1:16 scale, featuring a white racing livery with printed red stripes, functional steering, an opening hood with engine detailing, and customizable components.
Builders can personalize the vehicle using a decal sheet, interchangeable wheel covers, a front splitter, headlight covers, and an intercooler. Premium touches include metal wheel covers, a metal signature plate, and an exclusive matching 1:64 scale Hot Wheels die-cast vehicle.
Why This Licensing Partnership Matters
For the toy industry, this collaboration demonstrates how established automotive licenses can extend beyond traditional die-cast vehicles into other product categories.
Hot Wheels already has a strong connection to automotive culture, while Mattel Brick Shop provides another way to engage consumers through construction play. Bringing Nissan into the mix adds the recognition and heritage of an established automotive brand.
The inclusion of an exclusive Hot Wheels die-cast is particularly interesting from a licensing and merchandising perspective. It connects two product formats within a single purchase, offering something for both building enthusiasts and die-cast collectors.
The partnership also reflects the opportunity to reach audiences beyond traditional toy buyers. With its detailed design, customization options, and recognizable automotive subject, the Skyline set has potential appeal among older builders, automotive enthusiasts, and collectors.
Opportunities for Retailers and Licensees
For retailers, the Nissan Skyline building set offers several merchandising opportunities. Its combination of construction, automotive licensing, and collectible features makes it relevant across multiple categories, including building toys, licensed merchandise, automotive collectibles, and gifts.
The $59.99 price point positions the product as a premium building experience while remaining accessible to enthusiasts who may already collect Hot Wheels vehicles.
For licensing professionals, the collaboration illustrates how a recognizable property can be adapted into a different product format while maintaining the details that make the original appealing to fans.
Rather than simply reproducing the vehicle, Mattel has incorporated customization, functional features, and collectible elements that add value to the licensed product.
Building on Brand Recognition
The Mattel Brick Shop x Hot Wheels Nissan Skyline 2000GT-R demonstrates how automotive licensing can connect multiple consumer interests through one product.
By combining Nissan’s performance heritage, Hot Wheels’ established die-cast identity, and Mattel Brick Shop’s construction format, the collaboration creates an opportunity to engage toy enthusiasts, automotive fans, and collectors.
For an industry increasingly focused on licensed products and adult collectors, this release is another example of how familiar brands can find new opportunities across toy categories.
Product Information
- Product: Mattel Brick Shop x Hot Wheels 1971 Nissan Skyline 2000GT-R
- Pieces: 833
- Scale: 1:16
- Age: 10+
- Suggested Retail Price: $59.99
- Availability: January 2027
- Special Feature: Exclusive matching 1:64 scale Hot Wheels die-cast vehicle
