With more sourcing opportunities, a new trade show partnership, and nearly 65 years of industry history, ToyFest is giving toy retailers and manufacturers plenty of reasons to head to Las Vegas this April.
For toy industry professionals, trade shows are about more than discovering the latest products. They’re an opportunity to build relationships, meet with suppliers, explore new categories, and make buying decisions that can shape the months ahead. ToyFest 2027 is bringing those opportunities together April 14–16 at The Expo at World Market Center Las Vegas.
Produced by the Western Toy & Hobby Representatives Association (WTHRA), ToyFest has been connecting specialty toy retailers, manufacturers, and sales representatives for nearly 65 years. The 2027 event will continue that tradition while introducing a new partnership designed to expand sourcing opportunities for attendees.
More Products, More Categories, More Opportunities
One of ToyFest’s biggest draws is the variety of merchandise available to buyers. The show promotes participation from more than 500 manufacturers and thousands of products, spanning traditional toys as well as games, educational products, STEM, infant and toddler items, books, hobbies, gifts, novelties, and more.
For independent toy retailers, that variety means an opportunity to discover new products, explore additional categories, and meet directly with the companies and representatives behind them.
ToyFest also offers show specials, giving buyers another reason to connect with vendors and write orders during the event.
A New Partnership Expands the Buying Experience
One of the biggest developments for 2027 is ToyFest’s co-location with The Reunion, a trade show focused on the souvenir, gift, and resort markets.
The partnership brings together two events with overlapping retail audiences, including specialty stores, museums, zoos, aquariums, theme parks, and resorts. Together, the shows are expected to feature more than 300 booths across complementary merchandise categories.
Attendees of either event will have access to the full show floor, allowing buyers to explore toys, games, gifts, and souvenir products during the same trip.
For retailers carrying merchandise beyond traditional toys, this creates an opportunity to connect with a broader range of suppliers without attending separate events.
Business Is Still About Relationships
Despite the growth of online ordering and digital product catalogs, face-to-face relationships remain an important part of the specialty toy business.
ToyFest has built its reputation around a relaxed, approachable show environment where retailers can spend time with manufacturers and sales representatives, discuss product lines, and strengthen existing business relationships.
The event also includes opportunities to connect outside the exhibit floor, including ToyFest Game Night, Morning Masterpieces craft sessions, educational programming, and the annual ToyFest Hall of Fame celebration honoring members of the industry.
These gatherings are part of what makes ToyFest more than a traditional buying show.
Opportunities for Manufacturers and Sales Representatives
For manufacturers and sales representatives, ToyFest provides an opportunity to present products directly to retail buyers from across the United States.
The event is produced by WTHRA, a nonprofit organization whose objective is to foster business relationships among manufacturers, representatives, and independent retailers.
Exhibitors can showcase their product lines, meet prospective accounts, reconnect with existing customers, and participate in activities that bring buyers and suppliers together.
The show’s location at World Market Center also provides access to participating permanent showrooms, adding another dimension to the buying and exhibiting experience.
An Accessible Show for Retail Buyers
ToyFest is free for qualified buyers to attend, making it an accessible opportunity for independent retailers looking to discover merchandise and connect with industry partners.
The three-day event also features buyer raffles, show specials, seminars, and opportunities for hands-on product experiences.
For retailers planning their product assortments, exploring new vendors, or expanding into complementary merchandise categories, ToyFest offers a concentrated opportunity to accomplish several business goals in one trip.
Why ToyFest 2027 Matters
With its long history in the specialty toy industry, expanded buying opportunities through The Reunion, and a continued emphasis on personal relationships, ToyFest 2027 offers a compelling reason for toy industry professionals to make Las Vegas part of their spring plans.
Whether you’re an independent retailer searching for new products, a manufacturer looking to connect with buyers, or a sales representative building relationships, ToyFest provides an opportunity to conduct business while staying connected to the people and products that drive the industry.
ToyFest 2027 takes place April 14–16, 2027, at The Expo at World Market Center Las Vegas.
For registration, exhibitor information, and event details, visit www.toyfestus.com.
