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Tag: Mattel

  • Press Release

Roger Lynch Takes the Helm as Mattel Looks Beyond the Toy Aisle

  • by Global Toy News
  • Posted on October 2, 2026October 5, 2026

Global Toy News InsightMattel’s appointment of Roger Lynch as Chairman and CEO is more than…

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  • Press Release

Ynon Kreiz Takes Mattel’s Franchise-Building Playbook to Paramount-Warner Bros. Discovery

  • by Global Toy News
  • Posted on September 30, 2026

Global Toy News InsightFor the toy industry, Ynon Kreiz’s move from Mattel to the anticipated…

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  • Press Release

One IP, Five Brands: Mattel Expands the World of Bluey

  • by Global Toy News
  • Posted on September 18, 2026September 21, 2026

Global Toy News InsightThe new multi-year partnership between Mattel and BBC Studios demonstrates how a…

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  • Press Release

Toy Industry to Watch as Mattel Heads to Three Investor Events

  • by Global Toy News
  • Posted on September 4, 2026September 9, 2026

Global Toy News InsightMattel’s participation in three major investor events this September offers the toy…

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  • Hot Wheels

Hot Wheels Taps Maluma, Supercar Blondie & Lewandowski for Global Legends

  • by Global Toy News
  • Posted on August 28, 2026August 28, 2026

Global Toy News InsightHot Wheels is expanding beyond traditional automotive culture by turning its newest…

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  • Nostalgia

Mattel Brick Shop Builds on Gaming Nostalgia with Xbox Set

  • by Global Toy News
  • Posted on August 21, 2026August 25, 2026

Global Toy News InsightMattel is tapping into the powerful intersection of gaming nostalgia, adult collecting…

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  • Press Release

Beyond Game Night: Mattel Builds a Competitive Entertainment Platform Around UNO

  • by Global Toy News
  • Posted on August 19, 2026

Global Toy News InsightMattel’s launch of the UNO Championship Series demonstrates how established toy and…

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Mattel Promotes Roberto Stanichi to President, Chief Marketing and Brand Officer

  • by Global Toy News
  • Posted on August 3, 2026

Global Toy News InsightMattel’s promotion of Roberto Stanichi to President and Chief Marketing and Brand…

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  • Uncategorized

How We Played: Chatty Cathy

  • by Christopher Byrne
  • Posted on July 24, 2026

In 1959, the talking doll was not a completely new phenomenon. There had been dolls…

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  • Hot Wheels

7-Eleven, Inc. and Mattel Team Up for a Turbocharged Collab for a Limited-Edition Hot Wheels Collectible Car

  • by Global Toy News
  • Posted on July 16, 2026

Global Toy News Insight The latest collaboration between 7-Eleven and Mattel demonstrates how toy companies…

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  • New Products

Mattel Turns Comic-Con Exclusives into a Year-Round Collector Strategy

  • by Global Toy News
  • Posted on July 2, 2026

Global Toy News Insight San Diego Comic-Con has evolved from a fan convention into one…

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  • Press Release

Mattel Expands Popular UNO Social Clubs to 14 Cities Around the World

  • by Global Toy News
  • Posted on June 22, 2026

Global Toy News Insight:Mattel’s expansion of UNO Social Clubs from a successful U.S. pilot to…

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  • Adults

Mattel Brick Shop™ Expands Product Line with Seven New Building Sets for Next-Generation and Adult Builders

  • by Global Toy News
  • Posted on May 28, 2026May 29, 2026

Global Toy News Insight Mattel’s continued expansion of the Mattel Brick Shop line demonstrates the…

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  • Hot Wheels

Mattel is Searching for the First Hot Wheels Tiniest Team Principal

  • by Global Toy News
  • Posted on May 19, 2026May 21, 2026

The new “Hot Wheels Tiniest Team Principal” campaign from Mattel and Formula 1 showcases how…

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  • Toy World UK

John Baulch The Friday Blog: Summertime Madness

  • by Guest Author
  • Posted on May 15, 2026

I  like to see the good in people and companies. Sometimes, unfortunately, my optimism is…

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  • Press Release

Breaktime: Global Gaming League Championship Adds Surprise UNO Match: Howie Mandel vs. NE-YO

  • by Guest Author
  • Posted on April 25, 2026April 30, 2026

From a Global Toy News perspective, this is a smart—and slightly unexpected—power move. Featuring UNO…

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  • Press Release

Engage for Good Names Mattel 2026 Halo Corporation of the Year

  • by Guest Author
  • Posted on April 13, 2026April 16, 2026

PALM SPRINGS, Calif. — April 13, 2026 — Engage for Good today named Mattel, Inc.…

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  • Toy Association

The Toy Foundation Announces Major Grants

  • by Global Toy News
  • Posted on March 24, 2026March 25, 2026

The Toy Foundation (TTF), the philanthropic arm of The Toy Association has announced its largest…

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