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Tag: Mattel

  • Layoffs

Toy Industry Gets Hit with Layoffs; How Many, Who, and Why?

  • by Richard Gottlieb
  • Posted on March 3, 2023March 7, 2023

Before I get into the numbers, I want to say to those effected by the…

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  • Marlene

Big Super Bowl stakes and Little People

  • by pinkpoodleprods
  • Posted on February 7, 2023February 10, 2023

Marlene Sharp is the proud proprietor of Pink Poodle Productions. Previously, Marlene served as Director,…

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  • Guest Blogger

From Barbershop to International Games then Mattel: The Evolution of UNO

  • by Todd Coopee
  • Posted on January 9, 2023January 9, 2023

Mattel recently announced UNO Flex, the latest expansion of the number-one non-collector card game in…

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Masters of the Universe: Revelations Poster, Netflix, 2021. Courtesy of Creative Commons Attribution.
  • National Toy Hall of Fame

Masters of the Universe Muscles into the National Toy Hall of Fame

  • by The Strong
  • Posted on November 21, 2022

On November 10, 2022, Masters of the Universe took their place of honor in the…

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  • Guest Blogger

Pilot Real Helicopter Missions! VertiBird from Mattel

  • by Todd Coopee
  • Posted on October 21, 2022October 21, 2022

If scored based on a “Fun Quotient”, the VertiBird from Mattel would be at the top of…

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  • Barbie

“Barbiecore,” “Kencore,” and Barbie on the Rise

  • by Richard Gottlieb
  • Posted on August 25, 2022August 26, 2022

Barbie is hot. Not just with little girls and not only with their moms. She…

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Screenshot of Instagram user hellicty_merriman post, 2022, courtesy of the author.
  • Culture and Society

What Do American Girl Dolls Say About Us?

  • by The Strong
  • Posted on August 8, 2022

I’m always on the lookout for play in everyday social media trends and breaking news…

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  • Guest Blogger

It’s Déjà Vu All Over Again!: Mattel’s Instant Replay Record Player

  • by Todd Coopee
  • Posted on July 8, 2022

In 1971, Mattel released Instant Replay Record Player, offering sports fans a new way to re-live…

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  • Barbie

The Life-Changing Magic of Sewing and Barbie

  • by The Strong
  • Posted on April 30, 2021April 30, 2021

“Barbie quite simply changed my life.” Many of us can say that, in one way…

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  • Posts by Richard Gottlieb

Will It Be a Horse Race? Placing Bets on Barbie, Frozen and LOL Surprise

  • by Global Toy News
  • Posted on October 13, 2019

Dolls have been a growth category for the last five years (45%, according to NPD).…

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