Global Toy News InsightThe Op Games’ partnership with Ogden Dinosaur Park demonstrates how toy and…
Tag: Toy Licensing
Global Toy News InsightSanrio’s return to Las Vegas with F1 ACADEMY highlights the growing importance…
Mattel Brick Shop and Hot Wheels bring Nissan’s legendary 1971 Skyline 2000GT-R to the construction…
Global Toy News InsightThe LEGO Group’s decision to bring Star Wars and Marvel together through…
Global Toy News InsightMars and The Walt Disney Company are bringing their global M&M’S and…
Global Toy News InsightJazwares is continuing to position Squishmallows as a lifestyle property rather than…
Global Toy News InsightToybox’s expansion of its partnership with Warner Bros. Discovery Global Consumer Products…
Global Toy News InsightSpin Master and Universal are expanding a 16-year licensing relationship with a…
Global Toy News InsightMaestro Media’s expanded partnership with Grimoire Garage signals an effort to turn…
Global Toy News InsightMGA Entertainment’s launch of Mirror Mi shows how the fashion doll category…
Global Toy News InsightThe new multi-year partnership between Mattel and BBC Studios demonstrates how a…
Global Toy News InsightBonkers Toys’ master toy agreement with viral creator The Rizzler (Christian Savasta)…
Global Toy News InsightAs football season gets underway, Hasbro is showing how licensed sports products…
Global Toy News InsightThe North American arrival of Do Not Watch This Show is another…
Global Toy News InsightHot Wheels is expanding beyond traditional automotive culture by turning its newest…
Global Toy News InsightSpin Master’s planned acquisition of Hapiko is more than an expansion of…
Global Toy News InsightBDA’s addition of Care Bears, Popeye and PAC-MAN to its sports and…
Article by Miguel Ortuno, Blue Bot Advertising | Global Toy News Mattel has added another…