Global Toy News InsightThe North American arrival of Do Not Watch This Show is another…
Tag: Toy Licensing
Global Toy News InsightHot Wheels is expanding beyond traditional automotive culture by turning its newest…
Global Toy News InsightSpin Master’s planned acquisition of Hapiko is more than an expansion of…
Global Toy News InsightBDA’s addition of Care Bears, Popeye and PAC-MAN to its sports and…
Article by Miguel Ortuno, Blue Bot Advertising | Global Toy News Mattel has added another…
Global Toy News InsightTree Town Toys’ collaboration with Hasbro shows how legacy brands can create…
Article by Marlene Sharp | Pink Poodle ProductionsThis article is part of the Neurodivergent Voices…
Global Toy News InsightMattel’s collaboration with WNBA star Angel Reese demonstrates how today’s most successful…
Global Toy News InsightBuild-A-Bear’s latest expansion of its Harry Potter collection demonstrates how evergreen entertainment…
Global Toy News InsightThe launch of the first Toys and Colors toy line is a…
Global Toy News InsightFrom a B2B perspective, Maestro Media’s partnership with Zoch Verlag is a…
Global Toy News InsightThe arrival of a Sonic the Hedgehog Kids’ Meal at Wendy’s is…
Global Toy News Insight This collaboration highlights how toy brands can extend their IP beyond…
Global Toy News Insight The latest collaboration between 7-Eleven and Mattel demonstrates how toy companies…
Global Toy News Insight The launch of Scotch Kids Tape is a strong example of…
Global Toy News Insight The launch of Blooms by Play-Doh represents an interesting evolution for…
Article by Miguel Ortuno | Blue Bot Advertising The excitement surrounding the 2026 FIFA World…
Global Toy News InsightLuxury fashion partnerships are evolving beyond marketing moments into strategic brand-building tools…