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Tag: Licensing

  • Hot Wheels

From Track to Tabletop: Mattel Brick Shop ™ Debuts the Hot Wheels ® Aston Martin Vantage GT3

  • by Guest Author
  • Posted on February 10, 2026February 11, 2026

EL SEGUNDO, Calif., February 10, 2026 — Mattel, Inc. (NASDAQ: MAT), a leading global toy…

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  • Press Release

Spin Master and Universal Products & Experiences Introduce Hellbreakâ„¢, A New Horror Trading Card Game Set to Launch in 2026

  • by Guest Author
  • Posted on February 3, 2026February 5, 2026

Hellbreak Brings Generations of Fan-Favorite Horror Icons into a Terrifying, Competitive TCG Arena TORONTO, Feb.…

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  • Press Release

Tree Town Toys + Peanuts Yes & Know® Collaboration, Summer 2026

  • by Guest Author
  • Posted on February 2, 2026February 5, 2026

Tree Town Toys, based in Ann Arbor, MI is excited to announce a partnership with…

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  • New Products

From Bricks to Speed: Mattel Brick Shop Expands Product Line with Hot Wheels

  • by Christopher Byrne
  • Posted on January 26, 2026January 29, 2026

Lamborghini, Aston Martin and Toyota join the line of customizable builds for automotive fans Mattel,…

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  • Barbie

Mattel Press to Publish First Ever Original Barbie Young Adult Novel by #1 New York Times Bestselling Author Alex Aster

  • by Guest Author
  • Posted on January 16, 2026January 19, 2026

EL SEGUNDO, Calif.–(BUSINESS WIRE)–Mattel, Inc. (Nasdaq: MAT), a leading global toy and family entertainment company…

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  • Press Release

Crayola Launches Global McDonald’s Happy Meal® Experience That’s Out-of-This-World

  • by Guest Author
  • Posted on December 29, 2025December 30, 2025

Vibrant collaboration helps kids’ creativity take flight in more than 60 countries transforming everyday family…

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  • Press Release

The AA Partners With Elves Behavin’ Badly® for New Holiday OOH Campaign

  • by Guest Author
  • Posted on December 18, 2025December 19, 2025

The partnership proves that even the Elves won’t stop The AA’s customers this Christmas! 18…

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Care Bearsâ„¢ First-Ever Play Area in the USA to Open in Austin, Texas

  • by Guest Author
  • Posted on December 16, 2025December 17, 2025

The Care Bears Play Area at Barton Creek Square Welcomes Toddlers Through Age Six Into…

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  • New Products

Mattel Accelerates UNO Elite™ with Formula 1® Partnership, Launching a New Immersive Game for Racing Fans

  • by Guest Author
  • Posted on November 18, 2025November 19, 2025

Now Formula 1® fans can interact with their favorite drivers, cars and more during UNO…

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  • Press Release

Yoobi Brings the Magic of Oz to Fans Everywhere with Exclusive Wicked Collaboration Launch

  • by Guest Author
  • Posted on November 4, 2025November 5, 2025

Today, Yoobi, the mission-driven stationery and lifestyle brand that turns everyday supplies into joyful self-expression,…

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  • Uncategorized

The Disruption Report: K-Pop Demon Hunters What Does Success Mean?

  • by Christopher Byrne
  • Posted on October 23, 2025

No, this is not going to be some academic discourse on the literate and cultural…

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  • Uncategorized

Get in, Loser! Bratz® and Mean Girls™ Clique Up Again for a Totally Fetch Spring Fling Collection (PR)

  • by Guest Author
  • Posted on October 6, 2025October 8, 2025

They’re Not a Regular Collab, They’re a Cool Collab – the Plastics are Back in…

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  • New Products

Game On! NEX Playground Partners with National Hockey League to Launch First-Ever Sports League Title – NHL Puck Rush

  • by Guest Author
  • Posted on October 2, 2025

Nex Playground expands retail availability into Canada SAN FRANCISCO – OCT. 2, 2025 – Nex, the…

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  • Toy Association

Opportunities for America250 Promotion & Licensing

  • by Global Toy News
  • Posted on October 2, 2025October 2, 2025

On October 1, the Toy Association Knowledge Network hosted a webinar with America 250 to…

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  • New Products

Global Hit Bluey Joins Just Dance® 2026 Edition!

  • by Guest Author
  • Posted on October 1, 2025October 2, 2025

SAN FRANCISCO – OCTOBER 1, 2025 – Today, Ubisoft announced a brand-new partnership between BBC Studios…

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Funko’s Lucy Salisbury Headlines “Born to License” Podcast Season 2 Return (PR)

  • by Guest Author
  • Posted on September 22, 2025September 25, 2025

Weekly series launches today with comprehensive lineup of licensing leaders, offering insider insights for newcomers…

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  • Posts by Genna Rosenberg

A Mantra for the ages – 50 Years of Really Rosie

  • by Guest Author
  • Posted on September 18, 2025February 4, 2026

Inspiring Confidence, Empathy and Chutzpah; It’s Pure Gold By Genna Rosenberg, Licensing and Entertainment Industry…

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  • New Products

From Cloud Nine to Toy Shelves: L.O.L. Surprise! x Care Bears Collab Brings Six Limited-Edition Dolls to Fans Worldwide (PR)

  • by Guest Author
  • Posted on August 26, 2025August 27, 2025

LOS ANGELES, Aug. 25, 2025 (GLOBE NEWSWIRE) — Global sensation L.O.L. Surprise!â„¢, the brand from…

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