Tree Town Toys, based in Ann Arbor, MI is excited to announce a partnership with the iconic brand, Peanuts®, for the summer 2026 launch of two exciting new products.
“Yes & Know® – the Original Invisible Ink Trivia Game Books,” the classic 50-year-old brand, was relaunched in late 2025 with all new content and a fresh “retro” look, and are currently distributed throughout North America by Tree Town Toys. Nominated as a finalist for the Toy Association’s 2026 “Toy of the Year” awards, reaction to this line has been very strong. In Summer 2026, Peanuts and its iconic cast of characters, including Snoopy, Charlie Brown, Lucy and more will be featured in their own series of Yes & Know activity books. These screen-free, fun and interactive “on the go” books featuring everyone’s favorite Peanuts characters will be available in specialty toy and gift stores across the North America.
Also set for a Summer/Fall 2026 release is the SpinAnimator™ Studio – Peanuts Edition. This screen- and battery-free creative toy allows kids to color special Peanuts-themed “film” strips and load into a patent-pending animation reel to bring these classic characters to life — it’s kid-powered creativity! The SpinAnimator™ will launch into specialty toy and gift stores across North America.
About Tree Town Toys: Based in Ann Arbor, MI, company is dedicated to bringing innovation into the world of children’s toys/activities. Led by a team that has launched successful programs in the market for 25+ years, we are excited to be back working with our retail and distribution partners. For more information please reach out to Doug Cass, at doug@treetowntoys.com or visit www.treetowntoys.com
About Peanuts: The characters of Peanuts and related intellectual property are owned by Peanuts Worldwide, which is 41% owned by WildBrain Ltd., 39% owned by Sony Music Entertainment (Japan) Inc., and 20% owned by the family of Charles M. Schulz, who first introduced the world to Peanuts in 1950, when the comic strip debuted in seven newspapers. Since then, Charlie Brown, Snoopy and the rest of the Peanuts gang have made an indelible mark on popular culture. In addition to enjoying beloved Peanuts shows and specials on Apple TV, fans of all ages celebrate the Peanuts brand worldwide through thousands of consumer products, as well as amusement park attractions, cultural events, social media, and comic strips available in all formats, from traditional to digital. In 2018, Peanuts partnered with NASA on a multi-year Space Act Agreement designed to inspire a passion for space exploration and STEM among the next generation of students.
