Global Toy News Insight
Tree Town Toys’ collaboration with Hasbro shows how legacy brands can create new growth by combining familiar IP with fresh play formats. By bringing MONOPOLY and CLUE into the 50-plus-year-old Yes & Know brand and its updated SurprizeInk! format, the companies are creating a product that taps into nostalgia while introducing these properties to a new generation. The portable, screen-free combination of trivia, puzzles, mazes and magic-reveal activities also gives retailers a product that can cross traditional boundaries between toys, games, activities and publishing.
Perhaps more significant from a B2B perspective is that this appears to be a platform strategy rather than a one-off licensing play. With OPERATION and BATTLESHIP editions already scheduled for September, Tree Town Toys has a format that can potentially accommodate an expanding roster of recognizable properties. For Hasbro, it represents another way to extend the commercial life and reach of established franchises; for Tree Town Toys, those brands bring immediate consumer recognition to a growing Yes & Know line. It’s a smart example of how licensing can create something new without abandoning the equity that made the original brands successful.
Tree Town Toys and Hasbro Launch First Yes & Know Trivia Game Books Featuring Monopoly and Clue, with Additional Titles Coming This Fall
ANN ARBOR, Mich. — Tree Town Toys today announced the August launch of the first-ever Yes & Know Original Invisible Ink Trivia Game Books developed in collaboration with Hasbro, introducing Monopoly Yes & Know and Clue Yes & Know. The release marks the beginning of a broader collaboration that brings some of the world’s most recognizable game brands to the TOTY-nominated Yes & Know line.
Building on the successful relaunch of the 50+ year-old Yes & Know brand, these new titles are inspired by the timeless appeal of Hasbro’s iconic games with Tree Town Toys’ updated Surprize Ink! format. Featuring vibrant full-color content and gameplay inspired by classic Hasbro titles, these travel-friendly books encourage kids and fans of all ages to engage with their favorite Hasbro games in a whole new way.
Inspired by the strategy, logic, and entertaining gameplay that have made Monopoly and Clue family favorites for generations, each book offers dozens of engaging magic-reveal games, puzzles, mazes, trivia challenges, and brain-teasing activities—all without a screen.
“We’re excited to expand the Yes & Know brand through our longstanding relationship with Hasbro,” said Brent Oeschger, Partner and Head of Product Developmentfor Tree Town Toys. “Monopoly and Clue are loved by generations of families, making them a natural fit for Yes & Know. Pairing these iconic brands with another classic, trusted brand introduces a new generation of children to inspired gameplay that’s both familiar and innovative.”
The launch also signals the start of a growing licensed Yes & Know collection. Two additional Hasbro-inspired titles—Operation Yes & Know and Battleship Yes & Know—are scheduled to launch in September 2026, further expanding the line with more classic brands reimagined for today’s fans.
Designed for children ages 8 and up, Monopoly Yes & Know and Clue Yes & Know are available now through select retailers and online at www.treetowntoys.com.
About Hasbro
Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With 165 years of expertise, Hasbro delivers groundbreaking play experiences and reaches more than 1 billion fans annually around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more.
Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including Magic: The Gathering, Dungeons & Dragons, Monopoly, Hasbro Games, Nerf, Transformers, Play-Doh and Peppa Pig, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen.
For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2026 JUST Capital Industry Leader, a Brand that Matters by Fast Company, and one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50 for fourteen consecutive years. For more information, visit https://corporate.hasbro.com or follow Hasbro on LinkedIn.
