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Tag: Marketing

  • Marketing

The Toy Industry Is Adapting to Transformative Times

  • by Global Toy News
  • Posted on March 24, 2020June 4, 2020

Utku Tansel is Head of Global Industry Reports for Kids Insights, a global leader in…

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  • Marketing

2020 Marks The Start Of Another New Year, Another New Decade, This Is Time For A New Approach

  • by Global Toy News
  • Posted on February 27, 2020

Nick Richardson is the founder and CEO of The Insights People, the global leader in…

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  • China

Singles Day is November 11; China’s Biggest Shopping Day of the Year

  • by Global Toy News
  • Posted on November 8, 2019

China's Singles Day is the biggest shopping day in the world, and it all began…

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  • Marketing

Deconstructing the Hot Toy Lists; Mattel is a Winner

  • by Global Toy News
  • Posted on October 15, 2019

We should anticipate a big year from Mattel as, between the two chains, they listed…

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  • Culture and Society

Toys and Tribalism

  • by Global Toy News
  • Posted on October 10, 2019

Tribalism: "The loyalties that people feel toward particular social groups and to the way these…

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  • Generation

Understanding Gen Z; Six Insights

  • by Global Toy News
  • Posted on September 11, 2019

There are 72 million people in the United States who are part of the Gen…

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  • Advertising

“YouTube Kids” Videos, Elevator Buttons and Small Children; A Lesson in Power

  • by Global Toy News
  • Posted on August 15, 2018

What kind of toys can we make that make small children feel powerful and in…

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  • Marketing

#HotNewTrend! #NoWarning!; A Changing Toy Landscape for the Connected World

  • by Global Toy News
  • Posted on October 8, 2017

Josh Loerzel serves as Vice President of Sales and Marketing for Zing.  Mr. Loerzel has more…

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  • Marketing

Connecting With the Girl in Every Mom

  • by Global Toy News
  • Posted on March 20, 2017

I think those Moms are not just dealing with the relationship between their child and…

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  • Uncategorized

Diversify or Specialize?

  • by Global Toy News
  • Posted on June 16, 2013

Guest blogger Carina Sayles is Co-Principal of Sayles & Winnikoff Communications, a 10 year old…

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  • Uncategorized

Business is War – the Davids and Goliaths of the Toy Industry

  • by Global Toy News
  • Posted on September 4, 2012

Life and business is full of surprises – that's part of what makes it so…

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  • Posts by Richard Gottlieb

Now You Can Become a Micro-Movie Producer and a Toy Manufacturer

  • by Global Toy News
  • Posted on June 15, 2012

Common wisdom is that you create a new product and then you come up with…

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  • Posts by Richard Gottlieb

Playing Musical Chairs with Buyers

  • by Global Toy News
  • Posted on May 29, 2012

One of the ongoing frustrations of salespeople with whom I speak is the constant change…

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  • Posts by Richard Gottlieb

Do Toy Departments and Toy Stores Need to Be Color Coded?

  • by Global Toy News
  • Posted on December 18, 2011

                  Boys and Girls Department Signs In Wal-Mart As a follow up to my…

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  • Uncategorized

Sell Sell Sell! Why You Shouldn’t Overlook the Little Guy

  • by Global Toy News
  • Posted on November 28, 2011

Sell, sell sell! Nothing happens until someone sells something (an IBM mantra). Inventing, creating, tooling,…

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