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Tag: Marketing

  • Guest Blogger

How To Use a Recession as a Force for Marketing Good

  • by Guest Author
  • Posted on January 16, 2023January 24, 2023

James Erskine – CEO Rocket. James is an entrepreneur and has over 20 years of…

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  • Posts by Utku Tansel

The Toy Industry Is Adapting to Transformative Times

  • by Global Toy News
  • Posted on March 24, 2020June 4, 2020

Utku Tansel is Head of Global Industry Reports for Kids Insights, a global leader in…

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  • Marketing

2020 Marks The Start Of Another New Year, Another New Decade, This Is Time For A New Approach

  • by Global Toy News
  • Posted on February 27, 2020

Nick Richardson is the founder and CEO of The Insights People, the global leader in…

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  • Posts by Richard Gottlieb

Singles Day is November 11; China’s Biggest Shopping Day of the Year

  • by Global Toy News
  • Posted on November 8, 2019

China's Singles Day is the biggest shopping day in the world, and it all began…

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  • Posts by Richard Gottlieb

Deconstructing the Hot Toy Lists; Mattel is a Winner

  • by Global Toy News
  • Posted on October 15, 2019

We should anticipate a big year from Mattel as, between the two chains, they listed…

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  • Culture and Society

Toys and Tribalism

  • by Global Toy News
  • Posted on October 10, 2019

Tribalism: "The loyalties that people feel toward particular social groups and to the way these…

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  • Posts by Richard Gottlieb

Understanding Gen Z; Six Insights

  • by Global Toy News
  • Posted on September 11, 2019

There are 72 million people in the United States who are part of the Gen…

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Recent Posts

  • The Spielwarenmesse ToyAward Nominees January 26, 2023
  • Toys and the Battle for Time January 26, 2023
  • Virtual Reality Evolves: Metaverse Takes Center Stage January 25, 2023
  • Hamleys Gears Up to Build on “Experiential Retail” January 25, 2023
  • Global Toy Experts Composite Toy Stock Index, 1/21/ 2023 – Down 19% Y-to-Y January 22, 2023

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Playground Podcast

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RSS Toys and Games Archives – The Licensing Letter

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  • Licensing Law: Black Eyed Peas Suing MGA Over Pooping Unicorn Song
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  • Spin Master Goes High Tech With Acquisition of HEXBUG
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