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Tag: Brands

  • Brands

The 25 Most Successful Brands

  • by Global Toy News
  • Posted on December 2, 2019

TitleMax has created this fascinating infographic that details "The 25 Highest-Grossing Media Franchises of All…

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  • Brands

Most Popular Children’s Intellectual Property; I Find Less Gender Bias

  • by Global Toy News
  • Posted on November 1, 2019

I came upon a list of top boys' and girls' intellectual property this week*. I…

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  • Brands

How to Choose a Strong Trademark in the Toy Industry

  • by Global Toy News
  • Posted on June 7, 2019

By Josh Gerben Founder of U.S. based Gerben Law Firm, PLLC, Josh Gerben is a…

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  • Podcast

A Conversation with Maura Regan, President Licensing International

  • by Global Toy News
  • Posted on June 4, 2019

Its Licensing Show time so Chris and Richard talked with Maura Regan, president of the…

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  • Brands

Branding and Product Loyalty

  • by Global Toy News
  • Posted on May 20, 2019

You may not know Mark Lehberg, but if you’ve ever shopped for toys you may…

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  • Movies

Mattel Goes to the Movies… In a Big Way

  • by Global Toy News
  • Posted on March 1, 2019

Mattel Films is very, very busy. … Mattel Films is making a View-Master movie. Mattel…

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  • Brands

Crayola Expands Its Brand Relationship With Cosmetic Lines

  • by Global Toy News
  • Posted on June 7, 2018

"Crayola, however,  is working to maintain a relationship with women as they mature by smartly…

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  • Brands

What the #*@#!!! Is the Toys R Us Brand Worth Now?

  • by Global Toy News
  • Posted on May 17, 2018

"What exactly is the value of the Toys R Us brand now that it has…

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  • Brands

Forbes Best Brands of 2017; Lego is #1

  • by Global Toy News
  • Posted on May 31, 2017

I have to say that I was a bit surprised when I saw that the…

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  • Events

Licensing Expo China; An Interview with Jessica Blue

  • by Global Toy News
  • Posted on May 8, 2017

Licensing Expo China is coming in July. I was interested in learning more so I spoke…

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  • Brands

The Hottest Toy Brands; Lots of Surprises and My Comments

  • by Global Toy News
  • Posted on August 5, 2016

The Brandirectory* 2016 published by Brand Finance has been released. It contains a list of the…

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  • Licensing

The Licensing Show Is Coming; A Visit with Jessica Blue

  • by Global Toy News
  • Posted on March 28, 2016

Jessica Blue is Senior Vice President at UBM Americas and oversees the Licensing Expo. UBM Americas, formerly known…

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  • Licensing

The Licensing Show; It’s All About you

  • by Global Toy News
  • Posted on June 12, 2015

I just returned from a very enjoyable Licensing Show in Las Vegas and I had the…

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  • Posts by Richard Gottlieb

The Toy Industry Brand Is Under Attack; what can be done and who will do it?

  • by Global Toy News
  • Posted on March 17, 2015

In my last posting, “Define and Defend the Toy Industry Brand; a call to action,…

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  • Posts by Richard Gottlieb

Licensing Expo 2013; a.k.a. Schmooze Fest 2013

  • by Global Toy News
  • Posted on June 23, 2013

I am back from Las Vegas and Licensing Expo 2013.  I always enjoy this show. …

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