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Tag: Brands

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From Squishy Craze to Lifestyle Brand: What’s Next for Mystery Squishy Dumplings

  • by Global Toy News
  • Posted on August 8, 2026August 7, 2026

Global Toy News InsightThe squishy phenomenon has become much bigger than a passing sensory-toy trend.…

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  • Guest Blogger

The Spirit of Spiromania

  • by Todd Coopee
  • Posted on July 11, 2025July 11, 2025

With its simple gears and coloured pens, Spirograph has helped generations of users create intricate,…

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  • Guest Blogger

Beyond the TVC: Building a Toy Brand in the Age of Instant Connection

  • by Global Toy News
  • Posted on August 16, 2024

Article by Shane LauGlobal E-commerce Manager, Zing Toys After 14 years in the toy industry,…

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  • Posts by Richard Gottlieb

The World’s Most Valuable Brands – How Did the Toy Industry Rank?

  • by Richard Gottlieb
  • Posted on April 6, 2023April 6, 2023

The Global 500 2023 Ranking is out. Published annually by Brand Directory, it lists the world’s brands based on…

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  • Posts by Richard Gottlieb

The World’s Top Brands – How Toy Companies Fared

  • by Richard Gottlieb
  • Posted on November 4, 2022November 4, 2022

Interbrand has released its list of the world’s top 100 brands. Entitled Interbrand’s Best Global Brands…

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  • Posts by Richard Gottlieb

The 25 Most Successful Brands

  • by Global Toy News
  • Posted on December 2, 2019

TitleMax has created this fascinating infographic that details "The 25 Highest-Grossing Media Franchises of All…

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  • Posts by Richard Gottlieb

Most Popular Children’s Intellectual Property; I Find Less Gender Bias

  • by Global Toy News
  • Posted on November 1, 2019

I came upon a list of top boys' and girls' intellectual property this week*. I…

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