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Author: Guest Author

An Analysis of Children’s Games from Around the World | Bits And Pieces

  • by Guest Author
  • Posted on March 4, 2022March 4, 2022

By: Bits & Pieces Admit it, in elementary school, your favorite part of the day…

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  • Supply Chain

The ocean freight shambles – an askance but true side-view

  • by Guest Author
  • Posted on March 3, 2022March 3, 2022

Paul Edwick has been using ocean freight in his giftware business for over 20 years,…

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  • NFT

How Toy Brands Are Using NFTs to Create New Customer Experiences

  • by Guest Author
  • Posted on February 11, 2022February 11, 2022

Ryan Faist is the Content Marketing Manager for Channel Key, a full-service Amazon and Walmart…

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  • Uncategorized

The U.K. Toy Fair As Reported by Toy World’s John Baulch

  • by Guest Author
  • Posted on February 1, 2022February 2, 2022

John Baulch is, without a doubt, the most informative and entertaining observer of the British…

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  • France

France 2021 – Toy Market Results and Analysis by Yann Fresnel

  • by Guest Author
  • Posted on January 30, 2022February 2, 2022

We in the United States are well served when we have inside information on other…

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3 Reasons Why Lego Wins on Amazon

  • by Guest Author
  • Posted on November 29, 2021November 29, 2021

Ryan Faist is the Content Marketing Manager for Channel Key, a full-service Amazon and Walmart…

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  • Streaming

Streaming Wars: Netflix Fires Back At Amazon With Walmart Merchandise Deal

  • by Guest Author
  • Posted on October 14, 2021October 14, 2021

Gary Symons, Editor in Chief of The Licensing Letter, is a 35-year multi-award-winning journalism and…

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  • Uncategorized

E-Commerce Is Shaping the Way Customers Shop for Toys

  • by Guest Author
  • Posted on October 1, 2021April 7, 2025

Ryan Faist is the Content Marketing Manager for Channel Key, a full-service Amazon and Walmart…

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  • Advertisement

Can Teachers Influence Toy Purchases? [Ad]

  • by Guest Author
  • Posted on September 24, 2021September 27, 2021

Yes! Teachers are the best type of influencer for your toy brand with the ability…

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How Lego’s Monkie Kid Deal with Amazon Could Change Toy Licensing

  • by Guest Author
  • Posted on September 15, 2021September 15, 2021

By Gary Symons Gary Symons, Editor in Chief of The Licensing Letter, is a 35-year…

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83% of All 2021 Investment Dollars Go to Trading Card Companies.

  • by Guest Author
  • Posted on September 15, 2021September 20, 2021

By Christian Braun – CEO & Collector-of-Collector at hobbyDB and Chair of the PopCulture Hall…

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  • Sponsored

How to Become the Next “It” Toy by Aligning with Schools and Preschools (Ad)

  • by Guest Author
  • Posted on August 26, 2021August 26, 2021

Sponsored Content For many leading toy brands, a school or preschool marketing strategy provides an…

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Counterfeit Toys Are Too Common on E-Commerce Platforms. Lawmakers Have an Opportunity to Act.

  • by Guest Author
  • Posted on August 26, 2021August 27, 2021

Michael Hanson is the spokesperson for Buy Safe America Coalition, which represents retailers, consumer groups, manufacturers,…

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A Salesperson’s Response to “The Toy Industry’s Graying Sales Force”

  • by Guest Author
  • Posted on August 16, 2021August 16, 2021

This week I received a response from a salesperson to my article, “The Toy Industry’s…

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  • Guest Blogger

Baby Steps Are Not Enough Against Climate Change

  • by Guest Author
  • Posted on August 16, 2021August 17, 2021

Sonia Sánchez is an Impact & Sustainability Consultant, specializing in the toy industry. She contacted…

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  • Supply Chain

Supply Chain Crisis; A Path to Success for Retail Managers

  • by Guest Author
  • Posted on July 28, 2021July 28, 2021

I am very pleased to publish an outstanding report on the ongoing supply chain crisis…

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  • Animation

The Toys Are Coming to Life

  • by Guest Author
  • Posted on July 12, 2021July 12, 2021

Adam Sidwell is Head of Studio at Future House Studios. Future House Studios is composed…

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  • Canada

The Canadian Toy Industry

  • by Guest Author
  • Posted on May 27, 2021June 3, 2021

Yuliia Litvinchuk is a content coordinator at ReviewMoose, a Canadian review platform aimed at providing…

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