The Canadian Toy Industry

A young boy dressed for cold weather sits in a red toy car stuck in the snow during the winter season. His older brother helps by giving the car a push from behind.

Yuliia Litvinchuk is a content coordinator at ReviewMoose, a Canadian review platform aimed at providing its readership with easily digestible content to make their shopping endeavors a pleasant experience. Equipped with the knowledge of SEO strategies, Yuliia works towards creating content bound to grab the attention of her target audience. In this article, Yulila provides insights on the Canadian toy industry.

The pandemic affected the toy industry in Canada in numerous ways. Traditional physical toy stores have experienced financial losses. The pandemic has also affected retailers and supermarkets that remained open during lock downs. 

Regardless, the Canadian toy industry, according to ReviewMoose research, grew by 12% during the first three quarters of 2020. The growth was in part driven by video games. 

Canadians are enthusiastic gamers, and that is why the video game market is expected to grow continuously. That said, the demand for traditional toys is not lagging either. 

Read on to find out which Canadian toy companies are going strong in 2021. 

Parkdale Novelty

Parkdale Novelty is a wholesale leader in souvenir, gift, baby, and custom plush. 

This Canadian toy manufacturer started its operations back in 1944. During the 1950s, Parkdale Novelty started importing toys from Japan. Later, in the 1960s, it became the Canadian distributor for Mego Toys. 

In the 1980s, Parkdale Novelty created the Creature Comforts line of plush toys. Now, the manufacturer is known in the US under its brand name—Creature Comforts Toys Inc. 

Toyland Company 

Toyland Company is the largest importer of toys in Canada. It was founded in 1978, and ever since, it has been providing its customers with the best offers at competitive prices. 

Toyland is continuously working on adding new items and discounting the present ones. The company keeps its doors open for visitors as well. 

Some of the categories on Toyland’s website are: 

  • Toys
  • Canadiana
  • Games and Puzzles
  • Summer and Water Toys
  • Jewelry 
  • Costumes and Accessories
  • Custom Designed Products

Discovery Toys

This company focuses on helping kids learn through play. Discovery Toys specializes in kid-powered learning products designed for children ranging from newborns to school-aged kids.

The company was founded when a childhood educator, Lane Nemeth, set up a group of teachers and parents to explore education through play. 

Today, 40 years later, Discovery Toys still prioritizes a play experience that teaches kids fundamental skills and awakens curiosity, leading to learning success. This company offers a range of books, games, and music that ignites children’s imagination and inspires them to learn. 

Happy Worker

Happy Worker is one of Canada’s most reputable toy manufacturers that makes toys and collectibles. Its lines include resin, polyresin, and poly stone figurines. What’s more, you will find quality vinyl figures, designer plush, stress toys, and other collectibles. 

Happy Worker thoroughly plans and designs each toy. Its team consists of dedicated and detail-oriented professionals who are passionate about their creations. 

JRC Toys

JRC Toys is thought to lead the import, export, wholesale, and distribution of toys at the best possible prices. With over 30 years of experience, JRC still creates meaningful relationships with its customers. It also works with thousands of organizations, schools, and daycares. 

At JRC, you will find a slew of action figures, books, building sets, interactive pets, and many other toys. The company generously offers a wide selection of toy brands for your consideration. 


Unfortunately, the pandemic raised issues with brick-and-mortar toy stores across Canada. Regardless, companies like Parkdale Novelty, Happy Workers, or JRC Toys kept working and providing customers with high-quality toys of various brands and kinds. 

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