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Tag: Advertising

  • Advertising

Announcing: Global Toy Media

  • by Global Toy News
  • Posted on May 1, 2020May 30, 2020

Chris Byrne, my co-host on The Playground Podcast, and I work in three mediums: Audio,…

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  • Advertising

Ryan Is Cute and He Is Also in Trouble with the Federal Trade Commission

  • by Global Toy News
  • Posted on September 8, 2019

Cute and precocious Ryan Kadji has, along with his parents, created a business empire that…

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  • Advertising

Amazon Is Becoming the King of Advertising

  • by Global Toy News
  • Posted on December 8, 2018

I came across an article on the Wall Street Journal that I think is a…

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  • Advertising

The ebay Toy Catalog; A Clever Mix of Old and New

  • by Global Toy News
  • Posted on November 22, 2018

Jeron Quarter Scale Classic 1951Alfa Romeo, only six in existence, $74,995 I look at a lot…

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  • Advertising

“YouTube Kids” Videos, Elevator Buttons and Small Children; A Lesson in Power

  • by Global Toy News
  • Posted on August 15, 2018

What kind of toys can we make that make small children feel powerful and in…

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  • Breaktime @ GTN

Toy Ads from the 1920’s

  • by Global Toy News
  • Posted on January 18, 2018

I don't recall having ever heard of the Kingsbury Mfg. Co. but they sure made…

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  • Advertising

Why Are Toy Companies Still Advertising on Television?

  • by Global Toy News
  • Posted on May 18, 2017

Television has, since the 1950's, been a powerful medium for advertising toys. In fact, whether…

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  • Uncategorized

Advertising to Kids; It’s Been Around For a Long Time

  • by Global Toy News
  • Posted on February 24, 2017

1919 and 1920 Sears Catalogs In my last posting, "Advertising to Kids; right or wrong",…

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  • Uncategorized

Advertising to Kids; Right or Wrong?

  • by Global Toy News
  • Posted on February 24, 2017

Toy Fair is an opportunity to meet lots of new people. This year, among my…

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  • Posts by Richard Gottlieb

The Toy Industry Brand Is Under Attack; what can be done and who will do it?

  • by Global Toy News
  • Posted on March 17, 2015

In my last posting, “Define and Defend the Toy Industry Brand; a call to action,…

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  • Posts by Richard Gottlieb

Toyota, Hasbro and “Game of Life”; the story behind the ad

  • by Global Toy News
  • Posted on May 2, 2012

Have you seen those commercials for Toyota’s “City’ car?  They use Hasbro’s “Game of Life”…

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