YouTube Commercials Drive Nearly 3x as Much Purchase Behavior than Any Other Platform [Ad]

Founded in 2015, Precise TV is the world’s first and leading KidSafe COPPA certified YouTube advertising platform. The award-winning contextual intelligence platform leverages a combination of proprietary machine learning models to connect brands to the video moments that matter across YouTube, Facebook, TikTok and connected TV, driving lower funnel business outcomes for advertisers looking to limit media wastage. With offices in London, Sydney, New York, Sarasota and San Francisco, Precise TV is Trustworthy Accountability Group (TAG) certified, and was named a 2022 Google Premier Partner after meeting the rigorous requirements of the recently revamped Google Partners program. For more information, visit:

YouTube commercials drive nearly 3x as much purchase behaviour as any other platform. 20% of kids under 12 have made purchases with tokens in the gaming metaverse, which they identify as including Roblox, Minecraft, Fortnite and The Sandbox.

Precise TV, the contextual video company driving business outcomes for brands, have recently released Precise Advertiser Report: Kids.

This proprietary piece of research shares key findings about family viewership habits and household spending patterns. The report reveals 90% of parents co-view with their kids, which parents assert is a key catalyst to kids’ influence over product purchases and travel destination decisions.

In terms of performance, YouTube is the dominant video channel. The study further reveals YouTube commercials drive three times more purchase behaviour than other mediums such as VOD and broadcast TV. Additional gaming and metaverse findings include:

  • 20% of kids under 12 have made purchases with tokens in the gaming metaverse
  • Almost half of kids identified four popular games as being in the metaverse, including Roblox, Minecraft, Fortnite and The Sandbox.
  • Less than 4 in every 10 parents understand the metaverse to be a virtual world where people can socialize, work and play. 

Download the report at:

“The findings would seem to suggest a more peer-like relationship between kids and their parents, which is truly fascinating,” said Christian Dankl, Precise TV Co-Founder and Chairman. “This report not only quantifies household co-viewing, but illustrates a causal relationship between content and family purchase decisions. Brands can make a lot of confident investments – and get ads contextually aligned at the video level – based on insights from this report.”   

“The findings would seem to suggest a more peer-like relationship between kids and their parents, which is truly fascinating,”

Christian danki, Co-Founder and Chairman Precise.TV

Producing this report is tied to Precise TV’s mission to provide responsible COPPA-compliant ways for brands to get in front of kids and their parents enjoying popular content – from shows to games. The survey was conducted with 2,000 families in the United States, including kids between the ages of two and 12 years old and their parents.

“It’s important to regularly produce these reports due to the quickness at which new trends emerge,” said Holly Paxman Gibb, VP of Kids Media Sales U.S. at Precise TV. “We’ve found there are multiple layers of household impressions a single commercial makes when it appears at the right place, at the right time. Co-viewing is real, and it’s something brands can account for when they’re advertising to families on video platforms such as YouTube and connected TV.”

This report goes beyond viewership trends however, giving readers some insights into how household buying decisions are made. Of particular note, family vacations and out-of-home experiences are where kids have the most influence on parents’ purchasing decisions, as the reporter teaser below shows.

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