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Tag: Toy Licensing

  • Press Release

Blues Group and Teddy Mountain Power Up with Talking Tom Heroes: Suddenly Super 

  • by Guest Author
  • Posted on March 7, 2026March 11, 2026

Planet Rights Announces New Deals for the Expanding Global Franchise.  London (March 5th, 2026):  Planet Rights,…

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  • Press Release

Paramount and Mattel Announce Multi-Year Global Licensing Partnership for Teenage Mutant Ninja Turtles

  • by Guest Author
  • Posted on February 10, 2026February 12, 2026

LOS ANGELES and EL SEGUNDO, Calif., Feb. 10, 2026 /PRNewswire/ — Paramount, a Skydance Corporation (Nasdaq:…

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  • Hot Wheels

From Track to Tabletop: Mattel Brick Shop ™ Debuts the Hot Wheels ® Aston Martin Vantage GT3

  • by Guest Author
  • Posted on February 10, 2026February 11, 2026

EL SEGUNDO, Calif., February 10, 2026 — Mattel, Inc. (NASDAQ: MAT), a leading global toy…

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  • Press Release

Spin Master and Universal Products & Experiences Introduce Hellbreakâ„¢, A New Horror Trading Card Game Set to Launch in 2026

  • by Guest Author
  • Posted on February 3, 2026February 5, 2026

Hellbreak Brings Generations of Fan-Favorite Horror Icons into a Terrifying, Competitive TCG Arena TORONTO, Feb.…

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  • Press Release

Tree Town Toys + Peanuts Yes & Know® Collaboration, Summer 2026

  • by Guest Author
  • Posted on February 2, 2026February 5, 2026

Tree Town Toys, based in Ann Arbor, MI is excited to announce a partnership with…

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  • Barbie

Mattel Press to Publish First Ever Original Barbie Young Adult Novel by #1 New York Times Bestselling Author Alex Aster

  • by Guest Author
  • Posted on January 16, 2026January 19, 2026

EL SEGUNDO, Calif.–(BUSINESS WIRE)–Mattel, Inc. (Nasdaq: MAT), a leading global toy and family entertainment company…

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  • Press Release

Crayola Launches Global McDonald’s Happy Meal® Experience That’s Out-of-This-World

  • by Guest Author
  • Posted on December 29, 2025December 30, 2025

Vibrant collaboration helps kids’ creativity take flight in more than 60 countries transforming everyday family…

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  • Press Release

The AA Partners With Elves Behavin’ Badly® for New Holiday OOH Campaign

  • by Guest Author
  • Posted on December 18, 2025December 19, 2025

The partnership proves that even the Elves won’t stop The AA’s customers this Christmas! 18…

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Care Bearsâ„¢ First-Ever Play Area in the USA to Open in Austin, Texas

  • by Guest Author
  • Posted on December 16, 2025December 17, 2025

The Care Bears Play Area at Barton Creek Square Welcomes Toddlers Through Age Six Into…

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  • Uncategorized

Get in, Loser! Bratz® and Mean Girls™ Clique Up Again for a Totally Fetch Spring Fling Collection (PR)

  • by Guest Author
  • Posted on October 6, 2025October 8, 2025

They’re Not a Regular Collab, They’re a Cool Collab – the Plastics are Back in…

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  • New Products

Global Hit Bluey Joins Just Dance® 2026 Edition!

  • by Guest Author
  • Posted on October 1, 2025October 2, 2025

SAN FRANCISCO – OCTOBER 1, 2025 – Today, Ubisoft announced a brand-new partnership between BBC Studios…

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  • Posts by Genna Rosenberg

A Mantra for the ages – 50 Years of Really Rosie

  • by Guest Author
  • Posted on September 18, 2025February 4, 2026

Inspiring Confidence, Empathy and Chutzpah; It’s Pure Gold By Genna Rosenberg, Licensing and Entertainment Industry…

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  • New Products

From Cloud Nine to Toy Shelves: L.O.L. Surprise! x Care Bears Collab Brings Six Limited-Edition Dolls to Fans Worldwide (PR)

  • by Guest Author
  • Posted on August 26, 2025August 27, 2025

LOS ANGELES, Aug. 25, 2025 (GLOBE NEWSWIRE) — Global sensation L.O.L. Surprise!â„¢, the brand from…

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  • Fitness

Zumba Fitness Party Launches Exclusively on Nex Playground… (PR)

  • by Guest Author
  • Posted on August 8, 2025August 14, 2025

New at-home Zumba experience transforms workouts into high-energy dance parties that get the whole family…

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  • Guest Blogger

Little Tikes Unleashes Unlimited Imagination with the Dr. Seuss® Edition Story Dream Machine™ (PR)

  • by Guest Author
  • Posted on August 5, 2025

Little Tikes and Dr. Seuss Enterprises Turn Beloved Childhood Stories into Unforgettable Play Experiences for…

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  • Press Release

Care Bearsâ„¢ And Sesame Streetâ„¢ Launch A New Era Of Friendship, Feelings, And Fashion (PR)

  • by Guest Author
  • Posted on July 7, 2025

For the first time, two childhood icons unite in a feel-good collaboration featuring PUMA, Cotton On…

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  • Press Release

Dr. Becky Helps Peppa Pig Prepare for a PIG Change in New Social Media Content Series (PR)

  • by Guest Author
  • Posted on June 24, 2025

Beloved Parenting Expert & Clinical Psychologist Joins Forces with PEPPA PIG in a Multi-Platform Partnership…

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  • Press Release

Hot Wheels Unveils F1® THE MOVIE Die-cast Car, Bringing the Big Screen to 1:64 Scale (PR)

  • by Guest Author
  • Posted on June 20, 2025

Limited-edition die-cast car to feature authentic details inspired by this summer’s hugely anticipated film and…

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