For the first time, two childhood icons unite in a feel-good collaboration featuring PUMA, Cotton On BODY, Posh Peanut, and more.
| LOS ANGELES. July 7, 2025 – Care Bears™ and Sesame Street™ have each shaped childhoods for generations, and now, for the first time, they’re teaming up to celebrate the magic of friendship. Launching this summer and continuing through mid-2026, the global collaboration spans multiple categories, with exclusive drops from PUMA, Cotton On BODY, Posh Peanut, and more. This nostalgia-meets-now co-branded collection unites beloved characters in playful, perfectly matched pairings, from Big Bird and Funshine Bear to Elmo and Cheer Bear, Oscar the Grouch and Grumpy Bear, and Cookie Monster and Share Bear. Each duo is a bold, colorful expression of the ultimate friendship goals. Rolling out with drops across apparel, sleepwear, footwear, home, stationery, bath, and more, the collection channels the spirit of both brands into products that fans of all ages can wear, gift, and treasure. Featured partners include Posh Peanut, with playful apparel and accessories designed for all ages, from sleep to play, PUMA, bringing footwear and apparel style to the collection; Cotton On BODY, with a wide-range of sleepwear; Typo, with homewares and gifting, Sonix, with standout tech accessories; Cakeworthy, offering bold apparel and accessories; Franco Manufacturing, with colorful throw blankets; Isaac Morris apparel, and MJC Loungewear, delivering cozy lounge collections; Silver Buffalo, designing home goods; TeeTurtle, bringing the fun to life with plush collectibles; Centric, with sleepwear, hosiery and bath products; Blank Tag, creating collectible character stickers; Monogram, known for novelty accessories; and Loungefly, with premium bags and accessories. “There’s something timeless about positivity and coming together, which is why this collaboration feels especially meaningful right now,” said Robbie Prinzo, Head of Global Licensing at Cloudco Entertainment. “Both Care Bears and Sesame Street have always brought comfort to people, and this partnership is about the belief that the world is better when we care for one another.” “Sesame Street has brought laughter, learning, and endless joy to the whole family for generations,” said Gabriela Arenas, SVP of Global Licensing at Sesame Workshop. “This collaboration with the Care Bears is a natural fit, bringing together everyone’s favorite childhood friends to celebrate the lifelong magic of friendship, kindness, and fun. “From collectible gifts to cozy favorites, the Care Bears and Sesame Street collaboration is a delightful reminder that the best kind of magic happens when we care, together. Follow @carebears for more details about the collaboration and upcoming launches. |
About Cloudco Entertainment: Cloudco Entertainment (formerly American Greetings Entertainment) is a family and children’s entertainment, consumer products, and brand management company and the owner of iconic lifestyle brands such as Care Bears™, Holly Hobbie™, Madballs™, Boy Girl Dog Cat Mouse Cheese™, Twisted Whiskers™, Buddy Thunderstruck™, and Overlord & The Underwoods™. Cloudco creates, develops, and produces multi-platform entertainment franchises across all media channels, along with a wide range of consumer products and experiences that engage multi-generational fans, immersing both kids and adults in the brands they love. |
About Care Bears™: Introduced in 1982 through consumer products, greeting cards, and later a series of animated television shows and feature films, Care Bears remains one of the most beloved lifestyle properties in the world. With their signature belly badges and endearing messages of sharing, caring, and friendship, the Care Bears from Care-A-Lot continue to inspire multi-generational fans across the globe. The Care Bears first appeared in television specials in 1983 and 1984, followed by a long-running animated series and a successful leap to the big screen with The Care Bears Movie trilogy (1985–1987). Care Bears & Cousins, a Netflix original CGI-animated series, launched in fall 2015. In 2019, the brand introduced a refreshed look and mission with Care Bears: Unlock the Magic, a 50-episode, 2D animated series currently streaming on HBO Max in the U.S. and other key territories, with all-new specials also available globally on Netflix. Celebrating over four decades of global impact, Care Bears continues to thrive as a multi-generational brand with strong retail momentum and a loyal fan base. With a consumer-first approach and an evergreen presence across pop culture, global consumer products, and digital gaming, the brand remains a powerful force for collaboration and expansion. Website: CareBears.com YouTube: YouTube.com/CareBears Facebook: Facebook.com/CareBears Instagram: Instagram.com/CareBears TikTok: TikTok.com/@carebearsofficial |
About Sesame Workshop: Sesame Workshop is the global nonprofit behind Sesame Street and so much more. For over 50 years, we have worked at the intersection of education, media, and research, creating joyful experiences that enrich minds and expand hearts, all in service of empowering each generation to build a better world. Our beloved characters, iconic shows, outreach in communities, and more bring playful early learning to families in more than 150 countries and advance our mission to help children everywhere grow smarter, stronger, and kinder. Learn more at www.sesame.org and follow Sesame Workshop on Instagram, TikTok, Facebook, and X. |
