Search

Global Toy News

The World's Most Influential Toy Magazine

Menu
Skip to content
  • Home
  • About Us
    • The Writers
  • Archives
  • Global Toy Experts
  • Resources
    • Industry Events
    • The Playground Podcast
    • Directories
    • Reports
  • Subscribe
  • Contact Us
    • Advertise

Tag: Research

  • Uncategorized

Preserving the LGBTQ Game Archive at The Strong

  • by The Strong
  • Posted on December 17, 2020December 17, 2020

This fall I donated three digital collections to The Strong museum: the LGBTQ Video Game…

Read More
  • Culture and Society

Ten Reasons Why Play is Essential (for Children AND Adults)

  • by The Strong
  • Posted on July 3, 2020July 3, 2020

Play is good to do and good for you! That’s why play is universal in…

Read More
  • Marketing

The Toy Industry Is Adapting to Transformative Times

  • by Global Toy News
  • Posted on March 24, 2020June 4, 2020

Utku Tansel is Head of Global Industry Reports for Kids Insights, a global leader in…

Read More
  • Posts by Richard Gottlieb

Research: How Kids Are Spending Their Time Offline

  • by Global Toy News
  • Posted on November 21, 2019

Kids Insights is a global leader in research on children. They have launched their latest…

Read More
  • Posts by Richard Gottlieb

The Toy Industry’s Terra Incognito

  • by Global Toy News
  • Posted on November 14, 2019

There are numerous, mostly untapped markets for the toy industry to explore. That is what…

Read More
  • Posts by Richard Gottlieb

Toys Related to TV Tie-Ins More Popular Than Movie Tie-Ins

  • by Global Toy News
  • Posted on October 24, 2019

Kids Insights specializes in research and insights on kids and their ecosystems. We survey 2,000+…

Read More
  • Posts by Richard Gottlieb

An Exclusive Interview with Nick Richardson, CEO The Insights People

  • by Global Toy News
  • Posted on May 3, 2019

Market research has always been important to the toy industry but I have never found…

Read More
  • Data

What Do Kids Want to Spend THEIR Money On? A New Report Tells Us

  • by Global Toy News
  • Posted on June 7, 2018

I have recently had the opportunity to review an on-going study that tracks the spending habits…

Read More
  • Culture and Society

Too Many Toys? One Study Thinks So

  • by Global Toy News
  • Posted on April 19, 2018

"The sheer quantity of toys in a home can, in their abundance, devalue the intrinsic…

Read More
  • Interview

The Kringle Report; the Global Toy News Interview

  • by Global Toy News
  • Posted on December 6, 2017

  Cory Schwartz is founder and President of ConsumerQuest, a full-service market research firm that…

Read More
  • Interview

Looking Ahead to 2021; An Interview with Euromonitor’s Matt Hudak

  • by Global Toy News
  • Posted on August 17, 2017

In 2021 China overtakes the US as the largest total toys and games (traditional toys…

Read More
  • Baby

Food Preferences Are a Learned Behavior; So Are Toy Preferences

  • by Global Toy News
  • Posted on August 21, 2016

You may want to read a fascinating article, "Babies Watching People Eat." It makes the case that…

Read More
  • Demographics

Gender and Toys; Why the Research is Wrong

  • by Global Toy News
  • Posted on July 21, 2016

This is part 2 (see part 1) in an analysis of a recent study conducted…

Read More
  • Demographics

Gender and toys; Is It Nurture or Nature for Boys and Girls?

  • by Global Toy News
  • Posted on July 21, 2016

In 2010, I wrote a two part article on the research conducted by Dr. Brenda…

Read More
  • Posts by Richard Gottlieb

What’s Cute and What’s Not; Is the Toy Industry Missing the Boat?

  • by Global Toy News
  • Posted on July 19, 2015

Research says this is cute What puts the cute in cuteness?  That is a question…

Read More

Posts navigation

Page 1 Page 2 Next Page

Directories AD

GTE – License AD

Alloy AD

Playground Podcast AD

TIA – Smart Packaging

Kids Insight Free Report AD

The Strong

Blue Bot AD

Kidstuff PR AD

Toybook AD

Euromonitor AD

ToyWorld AD

Follow Us

  • Facebook
  • Pinterest
  • Twitter
  • LinkedIn

Recent Posts

  • The Daily News, Tuesday, January 26 January 26, 2021
  • NPD Says the U.S. Toy Industry Grew 16% in 2020. I Have Some Questions for NPD. January 25, 2021
  • A Shorter Chinese New Year Holiday? January 22, 2021
  • The Spanish Market. A 2020 Review January 19, 2021
  • No Toy Fairs. Where’s the Schmooze? January 18, 2021

RSS Feed RSS - Posts

Playground Podcast

RSS The Playground Podcast

  • Chatting with "The Toyologist," Peter Jenkinson
  • Dimian: A Family Company in the European Market
  • Just Play: Co-Presidents Charlie Emby and Geoffrey Greenberg Talk Trends & 10 Years in Business
  • Maximizing Digital Marketing: Cheyn Crangle of Margle Media
  • 2021--Preview of the Year Ahead, Part 2
×
Global Toy News
Proudly powered by WordPress Theme: Arcane.