Despite growing up in Rochester and routinely passing The Strong museum en route to the…
Tag: Research
This fall I donated three digital collections to The Strong museum: the LGBTQ Video Game…
Play is good to do and good for you! That’s why play is universal in…
Utku Tansel is Head of Global Industry Reports for Kids Insights, a global leader in…
Kids Insights is a global leader in research on children. They have launched their latest…
There are numerous, mostly untapped markets for the toy industry to explore. That is what…
Kids Insights specializes in research and insights on kids and their ecosystems. We survey 2,000+…
Market research has always been important to the toy industry but I have never found…
I have recently had the opportunity to review an on-going study that tracks the spending habits…
"The sheer quantity of toys in a home can, in their abundance, devalue the intrinsic…
Cory Schwartz is founder and President of ConsumerQuest, a full-service market research firm that…
In 2021 China overtakes the US as the largest total toys and games (traditional toys…
You may want to read a fascinating article, "Babies Watching People Eat." It makes the case that…
This is part 2 (see part 1) in an analysis of a recent study conducted…
In 2010, I wrote a two part article on the research conducted by Dr. Brenda…