● One in three Gen Alphas want to travel for their work when they grow up
● One in five Gen Alphas are worried about the impact of technology in the future
● Gen Alpha are more hopeful (63%) than worried (37%) about the future
In February 2025, Zigazoo conducted an online survey of Gen Alpha (children aged 7-15) to find out more about how this digital generation learns, spends, and sees the future. By 2035, Generation Alpha will make up almost one quarter of the global population, and having been shaped in a digital world, they have unique perspectives, habits, and aspirations.
Zigazoo explored Gen Alpha’s views on a range of topics, including their spending habits, how they want to work, and what they think about technology.
Gen Alpha’s impact on the consumer landscape is already noticeable, with data from McCrindle projecting their economic footprint to reach an astonishing US $5.46 trillion by 2029. But there’s more to the story, with many Alpha’s (33%) recognising the value of saving their money. Almost half of Gen Alpha (46%) want a balance where they can spend a little, and save a little.
Gen Alpha will be the most globally connected generation ever thanks to technology. And so, while travelling for work might sound like a pipe dream for many adults, it’s top of mind for Gen Alpha. For them, wanting to work from the office (24%) or even from home (30%) comes second to travelling to different places for work (34%).
Gen Alpha are the most technologically savvy generation in history, but our research highlighted they still have reservations about tech. While 32% are curious, a further 21% are worried about the impact of technology in the future.
On the whole, Gen Alpha are more hopeful (63%) than worried (37%) about their future. And with endless possibilities before them, we’re excited to see what awaits this generation.
Methodology
Online survey conducted by Zigazoo in February 2025, collecting (1,100-3,379) responses. Respondents were Gen Alpha boys and girls in the U.S aged 7-15.
