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Category: Mattel

  • New Products

Barbie™ and Care Bears™ Unveil the Cutie Reveal Care Bears Series (PR)

  • by Global Toy News
  • Posted on December 3, 2024

An Unboxing Experience Featuring Beloved Characters and Fun Costumes and Accessories Surprises LOS ANGELES, Dec…

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  • Toy World UK

John Baulch The Friday Blog: Time of the Season

  • by Guest Author
  • Posted on July 26, 2024

It’s the time of year when everyone fixates on the weather (which thankfully looks good…

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  • The Playground Podcast

The Playground Podcast: Greg Ahearn & The Toy Association

  • by Christopher Byrne
  • Posted on July 11, 2024July 12, 2024

We talked to Greg Ahearn, the new president and CEO of the Toy Association about…

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  • Posts by Richard Gottlieb

Will Disney Try to Sign Mattel’s Ynon Kreiz?

  • by Richard Gottlieb
  • Posted on September 18, 2023September 18, 2023

The Barbie movie continues to beat box office records. Here is how NY Times writer…

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  • Posts by Richard Gottlieb

A Tale of Two Companies – Mattel and Hasbro Walk Very Different Walks

  • by Richard Gottlieb
  • Posted on September 8, 2023September 15, 2023

Goldman Sachs, an investment banking company, invited the Mattel and Hasbro CEOs to speak at…

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  • Posts by Richard Gottlieb

Hasbro’s Business Model, Mattel’s Business Model and the Fight for the Toy Industry’s Future

  • by Richard Gottlieb
  • Posted on August 16, 2023August 21, 2023

In my last posting, I wrote about Mattel and its decision to become a force…

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  • Barbie

I Saw the Barbie Movie – Barbie Deserves Better

  • by Richard Gottlieb
  • Posted on July 22, 2023July 24, 2023

Chris Byrne, John Baulch, James Zahn, and I thought it would be interesting to our…

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  • Barbie

The Barbie Movie – Is It the Biggest Cultural Moment in Toy History?

  • by Richard Gottlieb
  • Posted on July 19, 2023July 19, 2023

There have been any number of fads and frenzies in toy history. The Hula Hoop…

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  • Posts by Richard Gottlieb

Mattel Raises Minimum Order Requirement from $25,000 to $50,000

  • by Richard Gottlieb
  • Posted on June 6, 2023June 7, 2023

According to several sources, Mattel has upped its annual minimum order requirement from $25,000 to…

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  • Posts by Richard Gottlieb

Mattel and Hasbro Stock Price Up Despite Weak First Quarters

  • by Richard Gottlieb
  • Posted on April 27, 2023May 2, 2023

Mattel and Hasbro struggled in the first quarter of 2023. Mattel was down 22%, and…

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  • Barbie

The Strong National Museum of Play Launches “Bringing Barbie to Everyone” Project to Digitize and Share its Barbie Collections

  • by The Strong
  • Posted on April 4, 2023April 4, 2023

April 4, 2023For Immediate ReleaseContact: Shane Rhinewald, srhinewald@museumofplay.org,585-410-6365 ROCHESTER, NY—The Strong National Museum of Play…

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  • Layoffs

Toy Industry Gets Hit with Layoffs; How Many, Who, and Why?

  • by Richard Gottlieb
  • Posted on March 3, 2023March 7, 2023

Before I get into the numbers, I want to say to those effected by the…

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  • Marlene

Big Super Bowl stakes and Little People

  • by Pink Poodle Productions
  • Posted on February 7, 2023February 10, 2023

Marlene Sharp is the proud proprietor of Pink Poodle Productions. Previously, Marlene served as Director,…

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  • Guest Blogger

From Barbershop to International Games then Mattel: The Evolution of UNO

  • by Todd Coopee
  • Posted on January 9, 2023January 9, 2023

Mattel recently announced UNO Flex, the latest expansion of the number-one non-collector card game in…

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Masters of the Universe: Revelations Poster, Netflix, 2021. Courtesy of Creative Commons Attribution.
  • National Toy Hall of Fame

Masters of the Universe Muscles into the National Toy Hall of Fame

  • by The Strong
  • Posted on November 21, 2022

On November 10, 2022, Masters of the Universe took their place of honor in the…

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  • Guest Blogger

Pilot Real Helicopter Missions! VertiBird from Mattel

  • by Todd Coopee
  • Posted on October 21, 2022October 21, 2022

If scored based on a “Fun Quotient”, the VertiBird from Mattel would be at the top of…

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  • Barbie

“Barbiecore,” “Kencore,” and Barbie on the Rise

  • by Richard Gottlieb
  • Posted on August 25, 2022August 26, 2022

Barbie is hot. Not just with little girls and not only with their moms. She…

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Screenshot of Instagram user hellicty_merriman post, 2022, courtesy of the author.
  • Culture and Society

What Do American Girl Dolls Say About Us?

  • by The Strong
  • Posted on August 8, 2022

I’m always on the lookout for play in everyday social media trends and breaking news…

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