“Barbie quite simply changed my life.” Many of us can say that, in one way…
Category: Mattel
The dividing line between movies and games and toys is getting thinner. We may be…
One of the most interesting and possibly most important articles about the toy industry appeared…
It all began following the 1965 Watts Riots in Los Angeles, California. Louis S. Smith,…
I have recently been asked, “What’s wrong with Fisher-Price? Why are they off while the…
Barbie is back….Big Time. Here is how the Wall Street Journal sizes it up: Mattel…
As part its celebrations of the Fisher-Price brand’s 90-year legacy, Mattel has unveiled the Fisher-Price…
Bryan Stockton’s death hit me hard. It was so sudden, a car accident. He was…
Spending most of my time at home with my young children has revealed that I’m…
Dolls have been a growth category for the last five years (45%, according to NPD).…