“Barbie quite simply changed my life.” Many of us can say that, in one way…
Category: Mattel
The dividing line between movies and games and toys is getting thinner. We may be…
One of the most interesting and possibly most important articles about the toy industry appeared…
It all began following the 1965 Watts Riots in Los Angeles, California. Louis S. Smith,…
I have recently been asked, “What’s wrong with Fisher-Price? Why are they off while the…
Barbie is back….Big Time. Here is how the Wall Street Journal sizes it up: Mattel…
As part its celebrations of the Fisher-Price brand’s 90-year legacy, Mattel has unveiled the Fisher-Price…
Bryan Stockton’s death hit me hard. It was so sudden, a car accident. He was…
Spending most of my time at home with my young children has revealed that I’m…
Dolls have been a growth category for the last five years (45%, according to NPD).…
Starting in 2020, Spin Master will be the new home of DC licensed characters. Its…
I read a very interesting New York Times article about Mattel and its CEO Ynon…
Barbie Dream House, $180 at Wal-Mart and Target I have analyzed the 2018 hot toy…
Mattel C.E.O.,Ynon Kreiz, is showing that he is bold. Now he just needs to stay…
I received a phone call on Thursday from the Los Angeles Times asking my thoughts…