One of the most interesting and possibly most important articles about the toy industry appeared…
Category: Mattel
It all began following the 1965 Watts Riots in Los Angeles, California. Louis S. Smith,…
I have recently been asked, “What’s wrong with Fisher-Price? Why are they off while the…
Barbie is back….Big Time. Here is how the Wall Street Journal sizes it up: Mattel…
As part its celebrations of the Fisher-Price brand’s 90-year legacy, Mattel has unveiled the Fisher-Price…
Bryan Stockton’s death hit me hard. It was so sudden, a car accident. He was…
Spending most of my time at home with my young children has revealed that I’m…
Dolls have been a growth category for the last five years (45%, according to NPD).…
Starting in 2020, Spin Master will be the new home of DC licensed characters. Its…
I read a very interesting New York Times article about Mattel and its CEO Ynon…
Barbie Dream House, $180 at Wal-Mart and Target I have analyzed the 2018 hot toy…
Mattel C.E.O.,Ynon Kreiz, is showing that he is bold. Now he just needs to stay…
I received a phone call on Thursday from the Los Angeles Times asking my thoughts…
Ynon Kreiz, New Mattel CEO "We think investors will quickly take notice that Mr. Kreiz…