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Category: Mattel

  • Mattel

Women’s Wear Daily Interviews Mattel’s Richard Dickson – A Must Read

  • by Richard Gottlieb
  • Posted on December 28, 2020January 5, 2021

One of the most interesting and possibly most important articles about the toy industry appeared…

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  • Advertisement

Baby Nancy Inducted into the National Toy Hall of Fame

  • by The Strong
  • Posted on November 12, 2020December 22, 2020

It all began following the 1965 Watts Riots in Los Angeles, California. Louis S. Smith,…

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  • Mattel

Mattel Is Doing Great but What’s Wrong with Fisher-Price?

  • by Richard Gottlieb
  • Posted on October 27, 2020October 29, 2020

I have recently been asked, “What’s wrong with Fisher-Price? Why are they off while the…

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  • Barbie

Barbie Is Back; it’s no accident

  • by Richard Gottlieb
  • Posted on October 23, 2020October 29, 2020

Barbie is back….Big Time. Here is how the Wall Street Journal sizes it up: Mattel…

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  • Mattel

This Week: Celebrate 90 Years of Fisher-Price at Mattel’s New Virtual Toy Museum

  • by Todd Coopee
  • Posted on October 16, 2020

As part its celebrations of the Fisher-Price brand’s 90-year legacy, Mattel has unveiled the Fisher-Price…

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  • Mattel

Bryan Stockton, Former Mattel CEO Has Died

  • by Richard Gottlieb
  • Posted on August 2, 2020August 4, 2020

Bryan Stockton’s death hit me hard. It was so sudden, a car accident. He was…

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  • Art

Activity Sets: Playing with Glass, Foil, Plastic, and Goop

  • by Global Toy News
  • Posted on April 3, 2020June 4, 2020

Spending most of my time at home with my young children has revealed that I’m…

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  • Dolls

Will It Be a Horse Race? Placing Bets on Barbie, Frozen and LOL Surprise

  • by Global Toy News
  • Posted on October 13, 2019

Dolls have been a growth category for the last five years (45%, according to NPD).…

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  • Comic Books

Spin Master Steps Up While Mattel Steps Aside; 6 Reasons the DC License Changing Hands is Good For Both Companies

  • by Global Toy News
  • Posted on December 26, 2018

Starting in 2020, Spin Master will be the new home of DC licensed characters. Its…

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  • Mattel

Insights Offered on Mattel’s CEO, Ynon Kreiz

  • by Global Toy News
  • Posted on December 13, 2018

I read a very interesting New York Times article about Mattel and its CEO Ynon…

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  • Mattel

Mattel and Wal-Mart Will Have Strong 4th Quarters; Here’s Why

  • by Global Toy News
  • Posted on September 18, 2018

Barbie Dream House, $180 at Wal-Mart and Target I have analyzed the 2018 hot toy…

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  • Mattel

Mattel Goes to the Movies: The Debut of Mattel Films

  • by Global Toy News
  • Posted on September 18, 2018

Mattel C.E.O.,Ynon Kreiz, is showing that he is bold. Now he just needs to stay…

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  • Mattel

Mattel Cuts 2200 Jobs and Factories; What Does it Mean?

  • by Global Toy News
  • Posted on July 28, 2018

I received a phone call on Thursday from the Los Angeles Times asking my thoughts…

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  • Management

Mattel Changes CEO; Crazy Times in the Toy Industry

  • by Global Toy News
  • Posted on April 20, 2018

Ynon Kreiz, New Mattel CEO "We think investors will quickly take notice that Mr. Kreiz…

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