Global Toy News InsightSantoki’s LEGO® MOC Clock Contest is more than a fan engagement campaign—it’s…
Author: Global Toy News
Global Toy News InsightRazor’s introduction of Kick Ups demonstrates the value of recognizing consumer trends…
Global Toy News InsightOne of the most interesting aspects of Clixo’s latest launch isn’t just…
Global Toy News InsightThe launch of Toniebox Lite is more than a product extension—it’s a…
Sometimes we have some readers that are mainly interested in specific areas of the Toy…
The American Specialty Toy Retailing Association (Astra) announced today that Sue Warfield is stepping down…
Global Toy News InsightThe launch of the first Toys and Colors toy line is a…
Global Toy News InsightFrom a B2B perspective, Maestro Media’s partnership with Zoch Verlag is a…
Global Toy News InsightFor toy companies showing 2027 product in Los Angeles this fall, these…
Global Toy News InsightThe Toy Association’s 2026 DC Fly-In and Day of Play demonstrate why…
Sometimes we have some readers that are mainly interested in specific areas of the Toy…
Global Toy News InsightThis is a great example of how cause marketing can bring together…
Global Toy News InsightThe arrival of a Sonic the Hedgehog Kids’ Meal at Wendy’s is…
Global Toy News InsightMAGLITE’s partnership with the Pedestrian Safety Institute demonstrates how an established consumer…
This episode was recorded at Sweet Suite in New York on July 8. Here it…
Global Toy News InsightThe partnership between GameStop and Uber Eats reflects a broader shift toward…
Global Toy News Insight This collaboration highlights how toy brands can extend their IP beyond…
Global Toy News Insight The latest collaboration between 7-Eleven and Mattel demonstrates how toy companies…