Global Toy News Insight
For toy companies showing 2027 product in Los Angeles this fall, these meetings with The Toy Association offer much more than an opportunity to preview a new line—they can help put products on the industry’s trend radar before the year even begins. The insights gathered by the trends team can ultimately influence the narratives presented at Toy Fair and shape future media and influencer outreach, potentially creating valuable exposure for brands and products throughout 2027. For manufacturers, inventors, and licensors, this is a smart opportunity to think beyond individual SKUs and clearly communicate the larger consumer behaviors, play patterns, and category trends their products represent. With appointments limited and the August 31 deadline approaching, companies participating in LA Fall Preview Market Weeks should consider these meetings an important part of their 2027 launch strategy.
Will your company be showing 2027 product in Los Angeles this fall? Be sure to schedule a meeting with The Toy Association’s trends team to showcase your latest launches and line extensions.
Insights gathered during these appointments inform the Association’s annual “Toy Trends Briefing” at Toy Fair® and will be used throughout next year in media and influencer outreach, including national TV and print opportunities. All embargoes will be honored.
The trends team will be in town during the LA Fall Preview® Market Weeks (September 14 to 25), meeting with tenants at The Toy Building in El Segundo, as well as companies with showrooms in LA. Companies interested in participating must book an appointment by August 31. Appointments are scheduled on a first come, first served basis, with priority given to Toy Association members.
Here’s what you should be prepared to discuss in your meeting:
- A quick overview of your newest or standout products
- Key themes or trends you’re seeing in your category
“These confidential product preview meetings are a critical part of how we identify and amplify the trends that will shape the year ahead,” said Kristin Morency Goldman, senior director of strategic communications at The Toy Association. “The products we review often become part of our trend stories and recommendations to the media in the months to come, giving companies additional exposure well beyond our trends presentation at Toy Fair.”
LA Fall Preview® Market Weeks, featuring dedicated educational and networking activities, will take place from September 14 to 25. Click here for more information.
