Global Toy News Insight
Razor’s introduction of Kick Ups demonstrates the value of recognizing consumer trends early and moving quickly to bring them to the mass market. While footbags have been experiencing a grassroots resurgence through playgrounds and social media, the category has remained fragmented with limited mainstream retail presence. By applying its established retail network and brand recognition, Razor is helping transform what has largely been a niche trend into a widely accessible active play category.
The launch also reflects a broader shift taking place across the toy industry, where timeless play patterns are finding new relevance with today’s consumers. Rather than relying solely on technology-driven experiences, brands are rediscovering products that encourage physical activity, skill development, and social interaction. For retailers, Kick Ups arrives at an ideal time ahead of the back-to-school season, offering an affordable, impulse-friendly item that appeals to both nostalgic adults and a new generation discovering the classic playground pastime for the first time.
Perhaps the most interesting takeaway is that this isn’t an unexpected departure for Razor—it’s an extension of the company’s long-standing philosophy of identifying emerging trends before they become mainstream. From igniting the kick scooter phenomenon in the early 2000s to expanding into products like RipStiks and Crazy Carts, Razor has built its reputation by recognizing where consumer interest is headed. With Kick Ups, the company is applying that same trend-spotting mindset to a resurgent category that has already generated viral buzz and even retail shortages. If the momentum continues, Razor’s decision to bring scale, distribution, and product refinement to the footbag category could help turn a nostalgic fad into one of the toy industry’s standout active play success stories.
Razor USA, the leading innovator of ride-ons and wheeled goods, today announced the launch of Kick Ups, its brand-new line of performance footbags designed for control, precision, and consistency. Known to many millennials and Gen Xers as ‘Hacky Sacks,’ the viral toy has made a major comeback that shows no sign of slowing down—even causing shortages across the country. With its upcoming mass-market launch of Kick Ups, Razor is making it easier than ever for consumers of all ages and ability levels to jump on the trend.
Razor has always been on the cutting edge of trends, beginning with the launch of the iconic Razor kick scooter in 2000 that helped define outdoor play for an entire generation and continued with such introductions as RipStiks, Pocket Mods, and Crazy Carts. Today, the company offers a full lineup of rides designed for intergenerational play, and continues to innovate, taking trends to the next level. With Kick Ups, Razor is bringing its proven formula of great products, affordable prices, and mass market placement to a category that is rapidly gaining momentum on playgrounds across the nation.
Carlton Calvin, Co-founder of Razor, commented, “I’ve always kept my eye on emerging trends, and the resurgence of footbags is unlike anything I’ve seen in years. At Razor, we’re always looking to uncover the next big thing that’ll get people of all ages outside and moving. When footbags started gaining momentum, we quickly recognized an opportunity to bring Razor’s expertise in product innovation and accessibility to the category. With Kick Ups, our goal is to help introduce even more people to the fun of active, outdoor play while delivering the quality and performance consumers expect from Razor.”
Kick Ups are designed to deliver, whether players are practicing solo, learning new tricks, or kicking with friends. Each Kick Ups footbag features a durable, 12-panel design that helps maintain reliable performance session after session, and a carefully balanced weight distribution that offers greater control and smoother, more accurate strikes. Built to withstand repeated use while maintaining their structure and performance, Kick Ups are an outstanding option for both casual play and serious skill-building.
Whether players are just starting out or refining advanced skills, Kick Ups are designed to support progression, helping build consistency and confidence with every session. For kids ages 6+, Kick Ups will launch this summer ahead of the back-to-school season, available at Walmart, Amazon, Big 5 Sporting Goods, and Target for $7.99.
For more information on Razor’s Kick Ups, please visit razor.com.
About Razor USA
Razor embodies the spirit of fun and freedom. The company was founded in 2000 with the introduction of its now legendary, original Razor kick scooter, which quickly became an essential ride for anyone on the go. Today, Razor products are available worldwide, with a full range of ride-ons, wheeled goods and other active-play products that inspire and excite adventurers everywhere. Razor is redefining the way kids and adults play through innovative products that deliver exceptional value and performance. This commitment to trendspotting and innovation has made Razor a trusted global brand and industry leader whose products have become an integral part of childhood as well as popular culture. For more information, please visit www.razor.com
