Which companies have the best reputations and garner the most respect? The Reputation Institute and it's RepTrak and its "annual ranking of the most reputable companies in the United States" have been around for the last 20 years. They "…measure more than 7,600 companies per year, across 50 countries, and 20+ different industries."
When you read the lists, you will see that the toy and play companies garner a great deal of respect. We should all feel proud of these companies and how they represent our industry.
RepTrak Top 10 List for the United States
1. Netflix
2. Hershey
3. Whirlpool
4. Rolex
5. McCormack
6. Barnes & Noble
7. Hasbro
8. Costco
9. Nintendo
10. Lego
I have bolded six through ten because they are all toy and play related. What a compliment to these companies, that the public trust them the most, out of thousands of companies researched.
Toy Companies that Made the Top 20
15. The Walt Disney Company
17. Mattel
Eleven Retailers that Made the Top 100
27. Menards
39. Cracker Barrel
45. Kroger
46. Albertsons
47. Publix
54. Amazon
55. Tractor Supply
73. Michael's
81. Aldi
82. CVS
95. Bed, Bath & Beyond
Who didn't make the Top 100? Google and Facebook, to name just two. So, congratulations to these companies listed among the country's most respected organizations.
