Beehub is giving a carefully selected group of toy buyers direct access to the heart of global toy manufacturing, with an exclusive visit to the ON TOP showroom in Shantou, China, this September.
Six in ten plastic toys sold worldwide are manufactured in Shantou’s Chenghai district. The city is home to over 20,000 registered toy manufacturers, operating within a concentrated industrial ecosystem that has no real equivalent anywhere in the world. Yet for many toy buyers, structured access to that ecosystem has remained fragmented or difficult to arrange.
Beehub, the Netherlands-based global strategic partner of ON TOP, has organized an exclusive, hosted buyer trip to Shantou, taking place from September1-4, 2026. The centerpiece of the visit is the ON TOP showroom: a physical B2B sourcing hub currently expanding to 80,000m², making it the world’s largest permanent B2B toy showroom, with 10,000+ suppliers exhibiting across all major toy categories.
A carefully selected group of toy buyers across retail and sourcing will travel to Shantou to meet verified manufacturers, explore products across all major categories, take part in one-on-one supplier meetings and visit various manufacturer locations. The full cost of the trip, including economy flights, hotel, meals, and local transport, is covered by Beehub.
Participants work through a curated sourcing visit: guided by category, supported by on-site interpreters, with the option to pre-book meetings with specific manufacturers ahead of arrival. Those who are ready to move forward can place orders directly during the visit.
“For toy buyers, this is a chance to stay ahead: to discover new angles, new efficiencies, and to see first-hand where the next trends are being built,” says Tom Chen, Global VP at ON TOP.
ON TOP manages access, visibility, and sourcing infrastructure in China, including a network of verified suppliers, transparent factory pricing, and quality control during production. All ordering, contracting, logistics, and after-sales outside China can be handled by Beehub from the Netherlands.
For experienced sourcing professionals, the visit offers a chance to benchmark current practices, spot emerging trends at the source, and explore new angles and more efficient models. For toy buyers who want more direct oversight of pricing and production, the infrastructure is already in place. Either way, accountability is built in from the start, with Beehub handling ordering, compliancy, contracting and after-sales from the Netherlands. MOQs start low, sometimes per carton, which makes the model as relevant to small and mid-sized buyers as to larger chains.
The September visit is by invitation only. Buyers can register their interest at www.ontoptoys.eu/invitation. For questions, contact Mirte van Wetten directly at mirte@ontoptoys.eu.
Practical details Trip dates: September 1-4 2026 Location: ON TOP Showroom, Shantou, China Hosted by: Beehub B.V. (Netherlands) Flights, accommodation, local transport, and meals included Register: www.ontoptoys.eu/invitation
All photos provided by ON TOP, used with permission.
