The Care Bears Play Area at Barton Creek Square Welcomes Toddlers Through Age Six Into the Colorful World of Care-A-Lot
LOS ANGELES. December 15, 2025 – Cloudco Entertainment is opening its first-ever official Care Bears™ playground in the United States, launching in Austin, Texas. In collaboration with Simon®, a global leader in retail real estate, the Care Bears Play Area will debut at Barton Creek Square in January 2026.
Designed for toddlers through age six, this interactive destination brings the vibrant world of Care-A-Lot to life, encouraging imaginative play in a bright and open-concept environment.
Built to reflect iconic elements from the Care Bears universe, the area features non-stop fun activities, including:
- Take a picture with Cheer Bear as you enter the play area
- Play with Funshine Bear in the clouds above the rainbows
- Weave through the belly badge Forest of Feelings
- Slide down the rainbow with Good Luck Bear
- Challenge friends to see who has the most heart
- Balance along the Starbuddies
- Climb through the dome of hearts
“Care-A-Lot has always lived in the hearts of fans, and launching this first immersive play area is a monumental moment for us,” said Robert Prinzo, Head of Global Licensing at Cloudco Entertainment. “We’re beyond excited to create a place where young families can explore, imagine, and share real-life Care Bears magic, something we hope to expand worldwide.”
“Bringing a play experience like this to Barton Creek Square further enhances our ongoing commitment to offer Austin families a dynamic lineup of retailers and engaging amenities,” said Jana Griswold, Area Director of Marketing. “We’re thrilled to be the home to the first-ever Care Bears Play Area and welcome this bright, joyful new addition to Austin’s family shopping destination.”
Located near JCPenney Court 2, the Care Bears Play Area is designed with both kids and caregivers in mind. The space features comfortable lounge seating, mobile device charging stations, and stroller-friendly access, ensuring an easy and enjoyable experience for all visitors.
Follow @CareBears and @Bartoncreeksq for more updates, including details on the Grand Opening.
About Barton Creek Square
Barton Creek Square, Austin’s largest indoor shopping destination, offers more than 180 specialty shops, ranging from fashion and jewelry to sporting goods. The shopping mall includes Nordstrom, Apple Store, Sephora, Lego, Lululemon, and Michael Kors. Take a break from shopping at one of the mall’s fine eateries, including The Cheesecake Factory, Pastissimo, and Nordstrom Bistro Cafe or treat the family to a movie at the 14-screen AMC IMAX Theater. Nestled in the hills at the intersection of Loop 1 and Loop 360, Barton Creek Square serves the nearby communities of Westlake, Lakeway, Downtown Austin, the University of Texas at Austin campus and South Austin.
About Cloudco Entertainment
Cloudco Entertainment, a portfolio company of IVEST Consumer Partners, is a family and children’s entertainment, consumer products, and brand management company, and the owner of iconic lifestyle brands such as Care Bears™, Holly Hobbie™, Madballs™, Boy Girl Dog Cat Mouse Cheese™, Twisted Whiskers™, Buddy Thunderstruck™, and Overlord & The Underwoods™. Cloudco creates, develops, and produces multi-platform entertainment franchises across all media channels, along with a wide range of consumer products and experiences that engage multi-generational fans, immersing both kids and adults in the brands they love.
About Care Bears™
Introduced in 1982 through consumer products, greeting cards, and later a series of animated television shows and feature films, Care Bears remains one of the most beloved lifestyle properties in the world. With their signature belly badges and endearing messages of sharing, caring, and friendship, the Care Bears from Care-A-Lot continue to inspire multi-generational fans across the globe. The Care Bears first appeared in television specials in 1983 and 1984, followed by a long-running animated series and a successful leap to the big screen with The Care Bears Movie trilogy (1985–1987). Care Bears & Cousins, a Netflix original CGI-animated series, launched in fall 2015. In 2019, the brand introduced a refreshed look and mission with Care Bears: Unlock the Magic, a 50-episode, 2D animated series currently streaming on HBO Max in the U.S. and other key territories, with all-new specials also available globally on Netflix. Celebrating over four decades of global impact, Care Bears continues to thrive as a multi-generational brand with strong retail momentum and a loyal fan base. With a consumer-first approach and an evergreen presence across pop culture, global consumer products, and digital gaming, the brand remains a powerful force for collaboration and expansion.
Website: CareBears.com
YouTube: YouTube.com/CareBears
Facebook: Facebook.com/CareBears
Instagram: Instagram.com/CareBears
TikTok: TikTok.com/@carebearsofficial
