Get ready for a first look at some of the standout brands heading to Toy & Hobby China 2026. This preview shines a spotlight on exhibitors pushing creativity, quality, and innovation across building blocks, STEM learning, collectibles, and trend-driven toys. From heritage manufacturers setting new safety benchmarks to culturally influential brands shaping the future of play, these featured companies offer a glimpse into the products and partnerships that will define the next wave of the toy and hobby industry.
Featured Exhibitor: Zhejiang Jike Industry & Trade Co., LTD
Product type: Children’s home safety protection, infant soft bathing products, and pet cleaning and care products
About the company: Zhejiang Jike Industry & Trade Co., LTD was established in 2013. The factory currently covers an area of 8,000 square meters, with over 26,000 square meters of building space and more than 100 employees. It is equipped with over 100 automatic and semi-automatic machines and has been awarded several honors, including “Scientific and Technological Small and Medium-sized Enterprises” in Zhejiang Province, “Patent Demonstration Enterprise,” “National High-tech Enterprise,” “Safe Production Demonstration Enterprise,” and “City-level Intelligent Factory.”
Featured Exhibitor: Hebei Little Jelly Children’s Toys Co., Ltd.
Product type: Children’s electric four-wheelers, children’s electric six-wheelers, and children’s two-seater motorcycles
About the company: Hebei Little Jelly Children’s Toys Co., Ltd. was established in 2018 and located in Guangzong County, Hebei Province. It is a model-scale enterprise that integrates research and development, production, and sales. The company possesses strong technical capabilities and obtained has obtained ISO 9001 quality management system certification, 30 product certifications, CPC certification for children’s products in the United States, GCC certification for the Gulf Cooperation Council, and CE certification for product safety in the European Union. It has a total of 8 utility model patents and invention patents. The company’s products have significant sales market and development prospects, contributing to the upgrade of local specialty industries while being popular both domestically and internationally.
Featured Exhibitor: Ningbo SAINT Wanbao Baby Products Co Ltd
Product type: Toddler bicycles, baby tricycle
About the company: Ningbo SAINT Wanbao Baby Products Co Ltd specialises in producing children’s scooters, tricycles, and other children’s products. Products sell well throughout China and are exported to Europe, Japan, North America, South America, South Korea, and other countries and regions, earning a strong reputation and a high customer trust. The company is committed to research and development innovation, professional quality, and honest service.
Featured Exhibitor: Yolarn
Product type: Bedside bell, baby gyms, rattles, sensory balls
About the company: Youleen is a manufacturer that integrates research and development, production, and sales, with a primary focus on remote-controlled toys. ‘Youleen,’ which signifies excellence, happiness, and gratitude, reflects the company’s mission: to enable babies to grow up exceptionally and joyfully through learning and play with Youleen toys, while instilling an appreciation of grateful.
Featured Exhibitor: Zhejiang Lebei children’s products Co Ltd
Product type: Baby bicycles, balance bikes, scooter bikes
About the company: Zhejiang Lebel Children’s Products Co Ltd (Lebel) is among the first factories in China to manufacture ride-on cars. In 2001, Lebel’s classic ride-on car received the Gold Award at the Hong Kong International Invention and Patent Technology Exposition, paving the way to its entry into high-end markets in Europe and America. To date, the company boasts a professional product development team and remains committed to the principles of originality, environmental protection, safety, and happiness in both product development and customer service.
Featured Exhibitor: Zobtree
Product type: Toddler minibikes, rocking horse, crawling mat, baby safety fences and accessories
About the company: Wenzhou Zhibishu Baby Products Co Ltd (Zobtree) was founded in 2019 and is located in Wenzhou, Zhejiang – a region renowned as the ‘Chinese Educational Toy Capital’. The company specialises in the development, production, and sales of toys for mothers and infants. Their products are exported to over 50 countries and regions worldwide, earning the trust of both domestic and international customers. Zobtree is committed to collaborating with partners to advance the baby products industry through exceptional quality and innovative designs.
Featured Exhibitor: KeepPley
Product type: Building blocks
About the company: Leading manufacturer of Chinese Toy, which has been producing original building blocks since 1994. As an enterprise with social responsibility, KeepPley has always been aiming to become a forerunner of standard and quality of Chinese building blocks and continuing to provide consumers with products that come with safety commitment and quality assurance. They have been granted with many international qualification certifications: The European Union Toy Standard, China 3C, U.SA. Toy Compulsory Standard, BSCI Certification, IS099001 Certification
Featured Exhibitor: Gifted Minds
Product type: Building blocks, models and miniatures toys, STEM / STEAM tools
About the company: Gifted Minds, building up a professional platform containing well-known Educational Toys & Games including multiple construction building block for the growingChinese kids and their parents. It’s also a meaningful Education &Travel Gift Brand for your daily and travel lives someday.
Featured Exhibitor: KAYOU
Product type: Trendy and collectible toys, doll, plush and soft stuffed toys, cards
About the company: With their development concept of “quality & fun” and driven by scientific and technological intelligence, Kayou is one of the most influential brands in China’s pan-entertainment industry and a cultural innovation company in the animation and creative stationery industry. Kayou has over 70 cases of cooperation with international and domestic well-known IPs. They lead the industry to incubate original Ips.
