For this Back-to-School season,the PLAY-DOH brand has teamed up with parenting expert and clinical psychologist Dr. Becky and Walmart to show how PLAY-DOH compound can be used as a powerful tool to support social-emotional and educational development. The collaboration includes:
• The debut of a brand-new digital series where Dr. Becky unlocks the power of PLAY-DOH compound to foster creativity, confidence, and social-emotional growth in children. Each episode is packed with practical advice and engaging activities for parents and educators, showing how PLAY-DOH compound can be an excellent tool to encourage kids’ development. Watch the first two episodes now on Walmart, with two more episodes premiering later this summer.
• The launch of Dr. Becky’s Guide to Open-Ended Play, a guide that shows you how to make open-ended play with your kid feel simple, meaningful, and fun. Dr. Becky believes that we must understand before we intervene. So, what’s really happening when we play with our kids –especially open-ended play? Play helps kids make sense of the world around them, build life-long skills, and feel connected. Access the guide now on the Good Inside Blog.
Dr. Becky said: “So many big parenting moments start with something small … like play. That’s why I’m so excited about this partnership. Together with the PLAY-DOH brand and Walmart, we’re helping families see that even a few minutes of imaginative play can be a way to build connection, confidence, and emotional growth.”
She added: “When kids play with PLAY-DOH compound, they’re not just making shapes – they’re practicing something much deeper: turning an inner idea into something real. There’s no script, no performance, no one telling them what it should be. They decide. And in that freedom, something powerful happens: a child discovers that their ideas matter, that what they imagine can become something others can see. When kids learn that they can take what’s inside of them and shape it into something outside of them, that’s not ‘just play’ – that’s imagination in action and it’s how confidence is built.”
