Partnerships with retailers like SMYK and Pepco, and categories including footwear and ice cream, broaden Care Bears’ offering across Poland
Los Angeles, CA. June 11, 2025–Cloudco Entertainment, owner of the beloved Care Bears™ brand, is announcing a series of major launches in Poland, offering fans even more ways to experience the magic of the Care Bears.
In collaboration with local agent DeAPlaneta Kids & Family, Cloudco is introducing new ranges with top retailers including SMYK, Pepco, and Biedronka. Expanding beyond apparel and cosmetics, new categories such as back-to-school stationery, footwear, and ice cream are launching with partners like Eurotrade, Kondor, and Bio Cool. Development across additional categories is underway, including publishing, party, food and beverage, and outdoor, further reinforcing Care Bears’ strategic growth in one of its highest-performing global regions.
“Poland continues to be one of our strongest markets globally, so we’re excited to expand our offering with new retail and category partners this year,” said Katie Wilkinson, Senior Licensing Manager, EMEA at Cloudco Entertainment. “The passion we see from Polish fans for the Care Bears’ timeless values of love, kindness, and emotional connection inspires us to keep finding fresh, meaningful ways to connect with them.”
NEW MULTI-RETAILER & MULTI-CATEGORY PARTNERSHIPS
- Simba Toys: Simba is the master plush partner across EMEA (excluding the UK) and launched a highly successful Care Bears plush line this spring, and retail placement continues to expand. The plush range offers fans high-quality collectibles that bring the characters of Care-A-Lot to life.
- Pepco: Pepco kicked off 2025 with a Direct-To-Retail Valentine’s Day apparel and hosiery collection, launching EU-wide and prominently featured in stores across Poland. The range included nightwear, t-shirts, and hosiery, all designed with classic Care Bears charm at accessible price points. This partnership highlighted Care Bears’ relevance during seasonal retail moments.
- SMYK: This spring, SMYK launched an expansive collection across multiple categories, including 14 apparel pieces for girls aged 0-3 years, and 9-14 years, an exclusive collectible plush range, and Barbie x Care Bears and Polly Pocket x Care Bears capsule collaborations. Supported by live in-store activations and digital promotion, the collections will be present throughout SMYK’s 250+ stores and growing online presence.
- Biedronka: Biedronka continues to fuel Care Bears’ retail momentum with recurring drops. Following a sellout November 2024 collection, new launches are planned throughout 2025, each backed by Biedronka’s influencer-led promotional campaigns.
- Eurotrade: Eurotrade is expanding Care Bears’ presence into the back-to-school category, launching a vibrant range of stationery and school supplies that bring the colorful spirit of Care-A-Lot into the classroom.
- Kondor: Kondor is introducing a new line of Care Bears-branded footwear, combining playful design with everyday functionality to spread magic with every step.
- Bio Cool: Bio Cool is launching a range of Care Bears-branded “Cryogenic ice cream dots” offering flavors including bubble gum, strawberry cream, and berry.
In addition to these new partners, the apparel category continues to show strong momentum. E Plus M offers a vibrant range of colorful Care Bears daywear and nightwear for both children and adults, while Fashion UK delivers trend-led pieces for teenagers and young adults, including t-shirts, hoodies, and blouses. Carbotex remains a key player, supplying both apparel and beautiful home textiles such as pillows, bedding, and towels. The brand also has a growing presence in body care, with Celther’s product line featuring delicious scents such as strawberry, raspberry, and bubble gum.
To find out more and purchase available products, visit the retailer websites and follow @carebears for more information. If you are interested in acquiring a license for Care Bears in Poland and CEE, please reach out to Cloudco’s Poland agent, DeAPlaneta Kids & Family, at Aleksandra Gawryszewska (agawryszewska@pl.deaplaneta.com) or Ewelina Plochocka (eplochocka@pl.deaplaneta.com).
About Cloudco Entertainment: Cloudco Entertainment (formerly American Greetings Entertainment) is a family and children’s entertainment, consumer products, and brand management company and the owner of iconic lifestyle brands such as Care Bears™, Holly Hobbie™, Madballs™, Boy Girl Dog Cat Mouse Cheese™, Twisted Whiskers™, Buddy Thunderstruck™, and Overlord & The Underwoods™. Cloudco creates, develops, and produces multi-platform entertainment franchises across all media channels, along with a wide range of consumer products and experiences that engage multi-generational fans—immersing both kids and adults in the brands they love. |
About Care Bears™: Introduced in 1982 through consumer products, greeting cards, and later a series of animated television shows and feature films, Care Bears remains one of the most beloved lifestyle properties in the world. With their signature belly badges and endearing messages of sharing, caring, and friendship, the Care Bears from Care-A-Lot continue to inspire multi-generational fans across the globe. The Care Bears first appeared in their own television specials in 1983 and 1984, followed by a long-running animated series and a successful leap to the big screen with The Care Bears Movie trilogy (1985-1987). Care Bears & Cousins, a Netflix original CGI-animated series, launched in fall 2015. In 2019, the brand introduced a refreshed look and mission with Care Bears: Unlock the Magic, a 50-episode, 2D animated series currently streaming on HBO Max in the U.S. and other key territories, with all-new specials also available globally on Netflix. Celebrating over four decades of global impact, Care Bears continues to thrive as a multi-generational brand with strong retail momentum and a loyal fan base. With a consumer-first approach and an evergreen presence across pop culture, global consumer products, and digital gaming, the brand remains a powerful force for collaboration and expansion. Website: CareBears.com YouTube: YouTube.com/CareBears Facebook: Facebook.com/CareBears Instagram: Instagram.com/CareBears TikTok: Tiktok.com/@carebearsofficial |
| About DeAPlaneta Kids & Family: DeAPlaneta Kids & Family is a European leader in creating and marketing family entertainment content and brands. Their international teams specialise in content distribution, licensing and merchandising, retail and online activities as well as live shows to develop entertainment and lifestyle brands. Website: DeAPlanetaKidsandFamily.com Contact: Aleksandra Gawryszewska, agawryszewska@pl.deaplaneta.com |
