Last week I released the first of a multi-part series on how children engage with digital entertainment and its impact on advertising. I obtained excellent data on children’s entertainment consumption patterns in a report by Precise.TV., a leading kid-safe contextual advertising platform. Precise.TV commissioned a report which surveyed 2,000 US families with boys and girls between the ages of 2 and 12 to determine how kids and families consume digital and analog media. Their goal was to learn how best to reach and engage children through entertainment. Below is more of what I learned.
I found it predictable but still surprising that, according to the Precise.TV study, one-third of children, ages 2 to 12, can only be reached through YouTube. And YouTube isn’t the only streamer watched by children. Here is how Precise.TV breaks out the percentage of children who watch the leading content providers through video on demand, online, social media, and TV:
YouTube seems to be the place to be for advertisers who want to reach children. According to Precise.TV the commercial reach of YouTube is double that of broadcast television.