I recently released part 2 of a multi-part series on how children engage with and parents purchase digital entertainment. Below is what I learned from a Precise.TV survey. Precise.TV is a leading kid-safe contextual advertising platform. The survey queried 2,000 US families with boys and girls between the ages of 2 and 12 to determine how kids and families consume digital and analog media. Their goal was to learn how best to reach and engage children through entertainment. Below is more of what I learned.
If you think that e-commerce is now the only game in town, think again. According to the Precise.TV survey, the desire to shop On-Line and In-Store is equally split. To learn more about Precise.TV and its services, click here.
