Global Toy Enterprises Announces the successful sale of Maranda Games to University Games. The sale, which concluded this past week, was a strategic acquisition where Global Toy Enterprises acted as exclusive advisor to Maranda Games on all aspects of the sale.SAN FRANCISCO, March 31, 2020, / PRNewswire / — University Games, a San Francisco-based game and puzzle company, announced today the acquisition of Maranda Games, the award-winning manufacturer of outdoor recreation games, including the tailgating classic, Ladderball, and strategy board games, including Sneaky Statues.
Maranda Games was founded in 1995 by Dawn and Mark Fuchs as a way to share two enjoyable areas of life – outdoor recreation and really fun, challenging board games. Over the past 25 years, the husband and wife team have seen their games being played and enjoyed all over America – in backyards, in stadium parking lots, and in homes.“We are excited to add the summer range of recreational games, a new category for us to our Front Porch Classics division,” exclaimed University Games’ co-founder, Bob Moog. Mark Fuchs added, “University Games is the perfect partner to bring our games to more people. The broad distribution University Games already has in the specialty, mass and online game & toy markets complements our distribution built on 16 years in the outdoor and sporting goods markets.”
University Games will also broaden the Maranda Games reach by bringing products to the UK, Australia, and New Zealand markets in 2020 and then additional international markets in 2021.ABOUT UNIVERSITY GAMES
University Games was founded by Cris Lehman and Bob Moog on April 1, 1985. The company is active in more than 60 countries developing, marketing, and distributing board games, puzzles, and pre-school activities under the University Games, Briarpatch, BePuzzled, Great Explorations, and Front Porch Classics brands. www.universitygames.comABOUT MARANDA GAMES
Founded in 1995 in Mequon, Wisconsin, Maranda Enterprises produces creative and innovative products that enhance people’s lives. The Company’s Maranda Games division focuses on outdoor and tabletop games. Top Sellers include outdoor games, Ladderball Pro Steel, and Classic Lawn Darts as wells as Eternas and Sneaky Statues strategy. www.marandagames.comABOUT GLOBAL TOY ENTERPRISES
Global Toy Enterprises is the separate M&A Division of Global Toy Experts. We work with high-level contacts on both the buy and sell-side in the industry to find the right partners for each unique client. Our in-depth knowledge of the toy/game/gift industries yield perspectives that are difficult to match. www.globaltoyexperts.comWe have a standing list of acquisition requests from large and mid-tier companies and private equity firms looking to enter the toy business or expand their portfolio.
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