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Category: Press Release

  • New Products

Build‑A‑Bear’s New Frosted Animal Cookie Collection Turns Sweet Nostalgia into a Squeezable Treat

  • by Guest Author
  • Posted on March 5, 2026

A sprinkle‑covered throwback meets Build‑A‑Bear’s signature personalization ST. LOUIS, March 5, 2026 /PRNewswire/ — Build‑A‑Bear…

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  • New Products

When Checkups Get Stressful: How Pretend Play Helps Kids Face the Doctor

  • by Guest Author
  • Posted on March 3, 2026March 5, 2026

“Ready, Set . . . Checkup!” campaign from Melissa & Doug shares expert tips, toys,…

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  • New Products

Family Solves “Bricks Everywhere” Problem With BrickPack, a Portable Play Bag for Young Builders

  • by Guest Author
  • Posted on February 26, 2026

Patent pending family-designed bag with a 60-inch play mat launches on Amazon, helping kids take…

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  • New York Toy Fair

120th Toy Fair Defined by Toy Innovations, Business Momentum, & Global Connections

  • by Guest Author
  • Posted on February 23, 2026February 26, 2026

Largest Toy Show in Western Hemisphere Attracts Professionals from Nearly 100 Countries NEW YORK, Feb.…

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  • Press Release

The Pokémon Company International Enters Into Agreement to Acquire Excell Brands

  • by Guest Author
  • Posted on February 19, 2026February 26, 2026

BELLEVUE, Wash.–(BUSINESS WIRE)–The Pokémon Company International today announced that it has entered into a definitive…

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  • Awards

Learning Resources® Mini Farmstand Sorting Set Wins 2026 Preschool Toy of the Year® Award

  • by Guest Author
  • Posted on February 19, 2026February 19, 2026

The Toy Association and The Toy Foundation Celebrates Learning Resources’ Innovation in Early Childhood Education…

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  • New Products

Spin Master Unveils What’s Next in Play: The Trends and Toys That Will Shape 2026

  • by Guest Author
  • Posted on February 17, 2026February 19, 2026

TORONTO, Feb. 17, 2026 /PRNewswire/ – Spin Master (www.spinmaster.com) (TSX: TOY), a leading global children’s entertainment…

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  • New Products

Our Generation Expands with Keepsake Collection

  • by Guest Author
  • Posted on February 16, 2026February 19, 2026

Our Generation is expanding with a new series of limited-edition seasonal dolls at Target designed…

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  • New Products

Battat Joins the World of Collectibles

  • by Guest Author
  • Posted on February 14, 2026February 19, 2026

Collect, connect, and discover: Maison Battat brings Laura, Mr. Pa, and Monboo to fans in…

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  • New York Toy Fair

MindWare Announces 2026 Product Innovations and Celebrates 8 million Qwirkle Games Sold

  • by Guest Author
  • Posted on February 12, 2026

New Innovations to be showcased at New York Toy Fair, Booth #6107 Minneapolis, MN (February 12,…

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  • New Products

Crayola Expands Creative Possibilities with 2026 Innovations

  • by Guest Author
  • Posted on February 12, 2026

First-look at new creative play essentials and multi-sensory toys to be showcased at American International…

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  • New York Toy Fair

Largest Toy Show in Western Hemisphere Opens This Weekend in NYC

  • by Guest Author
  • Posted on February 11, 2026February 12, 2026

120th Toy Fair® Will be Held February 14 to 17 at the Javits Center NEW…

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  • New Products

Kanoodle Brings Fans Inside NY Toy Fair via Livestream for 20th Anniversary

  • by Guest Author
  • Posted on February 10, 2026

This year at New York Toy Fair, Kanoodle is doing something that hasn’t really been done on…

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  • Press Release

Paramount and Mattel Announce Multi-Year Global Licensing Partnership for Teenage Mutant Ninja Turtles

  • by Guest Author
  • Posted on February 10, 2026February 12, 2026

LOS ANGELES and EL SEGUNDO, Calif., Feb. 10, 2026 /PRNewswire/ — Paramount, a Skydance Corporation (Nasdaq:…

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  • Hot Wheels

From Track to Tabletop: Mattel Brick Shop ™ Debuts the Hot Wheels ® Aston Martin Vantage GT3

  • by Guest Author
  • Posted on February 10, 2026February 11, 2026

EL SEGUNDO, Calif., February 10, 2026 — Mattel, Inc. (NASDAQ: MAT), a leading global toy…

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  • New Products

Playfeels Redefines Parenting Through Play: Expert-Backed Tools Reimagined as Toys

  • by Guest Author
  • Posted on February 9, 2026February 10, 2026

Miami, FL — Playfeels is a recently launched, Latina mom–founded parenting brand redefining how families navigate early childhood through play.…

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  • Parenting

Parent Tested Parent Approved® and Zigazoo Team Up to Launch the “Kid Tested Parent Approved” Seal

  • by Guest Author
  • Posted on February 5, 2026

New awards program integrates authentic reviews into product testing alongside parents. [MIAMI, FLORIDA] — February…

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  • New York Toy Fair

The Op Games Strengthens 2026 Product Line, Announces New Partnerships Ahead of New York Toy Fair

  • by Guest Author
  • Posted on February 4, 2026February 5, 2026

Coming off a Banner Year and Building Upon the Flip 7™ Frenzy, The Op Games…

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