New awards program integrates authentic reviews into product testing alongside parents.
[MIAMI, FLORIDA] — February 3,2026 — Parent Tested Parent Approved® (PTPA), North America’s most trusted parent-testing organization, and Zigazoo, the leading safe social media platform for kids, today announced a first-of-its-kind partnership to launch the Kid Tested Parent Approved™ Seal, a new awards program designed to authentically evaluate products through both parent and child testing.
This partnership introduces Zigazoo’s kid creator community into PTPA’s established testing model, adding kid generated video feedback alongside parent testing. Through this new program, products will be evaluated by 15 children and 15 parents, ensuring brands receive feedback that reflects real family usage, how products work, how kids engage with them, and how parents feel about quality, value, and trust.
“In today’s market, trust is currency and content is king. By marrying PTPA’s rigorous parent testing with the dynamic storytelling of Zigazoo’s creator community, we are delivering a powerful dual-endorsement: the seal parents trust and the authentic, user-generated video content that drives modern brand awareness”, said Sharon Vinderine, Founder & CEO of PTPA.
The Kid Tested Parent Approved™ program blends PTPA’s rigorous parent-testing methodology with Zigazoo’s kid-first, creativity-driven platform. Participating children are encouraged to create original video content featuring the product on Zigazoo, providing brands with authentic, kid-generated insights and A/V assets while maintaining a safe, COPPA-compliant environment.
The Kid Tested Parent Approved™ Program Includes:
● Testing by 15 kids and 15 parents
● A one-year license to use the Kid Tested Parent Approved™ Seal
● Inclusion in PTPA and Zigazoo email promotions
● Placement in the PTPA newsletter (100,000+ subscribers)
● Placement in the Zigazoo newsletter (100,000+ subscribers)
● Authentic digital content, including kid-created videos on Zigazoo
Unlike traditional awards programs with fixed deadlines, the Kid Tested Parent Approved™ Seal
will operate on a rolling submission model, allowing brands to submit products at any time
throughout the year. Winners will be announced on a rolling basis, enabling brands to align
award announcements with their own marketing calendars and launch timelines.
“Zigazoo was built to amplify kids’ voices in a safe, creative way,” said Ashley Mady, President,
Zigazoo. “By partnering with Parent Tested Parent Approved, we’re bringing those authentic kid
perspectives together with one of the most trusted parent seals in North America, giving brands
a smarter, more credible way to connect with modern families.”
The new Kid Tested Parent Approved™ Seal will officially debut at Toy Fair, with submissions
opening immediately. To learn more, visit: https://resource.ptpaawards.com/kid-tested-parent-approved-launch .
About Parent Tested Parent Approved (PTPA)
Parent Tested Parent Approved (PTPA) is North America’s largest volunteer parent testing
community, with over 250,000 members. Founded in 2007, PTPA helps families make informed
purchasing decisions by providing unbiased, authentic feedback on the latest consumer
products. The Parent Tested Parent Approved® Seal of Approval is one of the most recognized
and trusted consumer award symbols in North America, serving as a powerful third-party
endorsement that signifies excellence in quality, functionality, and value.
For more information, visit http://www.ptpaawards.com.
About Zigazoo
Zigazoo is the world’s largest social platform for kids and the market leader in safe and positive
social media, founded by parents and former educators who exited their last education
technology company to Renaissance Learning. Zigazoo began during the pandemic as a daily
challenge app for kids stuck at home and has since become the #1 iOS app for children. The
video-first, challenge-based platform has empowered millions to express their authentic selves
within a positive social media environment and has become a priority destination for top-tier
creator talent, celebrities, and leading brands, including the NBA, MLB, WWE, DreamWorks,
Paramount Pictures, Amazon, Apple TV+, Crayola, Penguin Random House, and Netflix.
Zigazoo’s investors include the NBA, Serena Ventures, MaC Venture Capital, iHeartMedia, Charli
D’Amelio, and Jimmy Kimmel. Learn more at zigazoo.com.
