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Category: Press Release

  • Press Release

From Toy Aisles to Stadiums: BDA Expands the Reach of Iconic IP

  • by Global Toy News
  • Posted on August 12, 2026August 11, 2026

Global Toy News InsightBDA’s addition of Care Bears, Popeye and PAC-MAN to its sports and…

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  • Press Release

Little Tikes Turns Role Play Into a Lifestyle with Sweet Spaces

  • by Global Toy News
  • Posted on August 10, 2026

Global Toy News InsightLittle Tikes’ new Sweet Spaces collection reflects an interesting evolution in preschool…

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  • Press Release

Two Legacy Brands, One Fresh Play Strategy: Hasbro Meets Yes & Know

  • by Global Toy News
  • Posted on August 8, 2026August 10, 2026

Global Toy News InsightTree Town Toys’ collaboration with Hasbro shows how legacy brands can create…

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  • Press Release

From Squishy Craze to Lifestyle Brand: What’s Next for Mystery Squishy Dumplings

  • by Global Toy News
  • Posted on August 8, 2026August 7, 2026

Global Toy News InsightThe squishy phenomenon has become much bigger than a passing sensory-toy trend.…

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  • Press Release

Funko’s Q2 Results Show the Staying Power of the Collectibles Market

  • by Global Toy News
  • Posted on August 7, 2026

Global Toy News InsightFunko’s second-quarter results offer a positive signal for the broader collectibles market.…

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  • Press Release

Faire Data Shows Why Toy Brands Should Be Watching Independent Retail

  • by Global Toy News
  • Posted on August 7, 2026August 10, 2026

Global Toy News InsightFaire’s inaugural Independent Retail Report challenges the idea that retail growth and…

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  • Animation

From Toys to Culture: How TOMY Is Expanding Japanese Play Worldwide

  • by Global Toy News
  • Posted on August 6, 2026

Global Toy News InsightTOMY’s largest-ever presence at Anime Expo demonstrates how the lines between the…

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  • Board Games

Board Games Become a Premium Growth Category as Adult Players Drive Demand

  • by Global Toy News
  • Posted on August 6, 2026

Global Toy News InsightThe projected growth of the global board games market to nearly $39.5…

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  • Press Release

CPSC Warning Highlights the Growing Business Risk of Counterfeit Toys

  • by Global Toy News
  • Posted on August 5, 2026August 6, 2026

Global Toy News InsightThe CPSC’s latest warning about counterfeit squishy toys is more than a…

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  • Holidays

Holiday Shopping Starts Earlier, Raising the Stakes for Brands, New Attentive Research Finds

  • by Global Toy News
  • Posted on August 3, 2026

Global Toy News InsightNew research from Attentive confirms what many retailers have already begun to…

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  • Press Release

Purpose Meets Play: Sesame Workshop Addresses Extreme Weather Through Trusted Characters

  • by Global Toy News
  • Posted on August 2, 2026August 3, 2026

Global Toy News InsightSesame Workshop’s new Extreme Weather initiative reflects a broader evolution in children’s…

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  • Contest

Build-a-bear Workshop Celebrates Harry Potterâ„¢’s Birthday With Enchanting New Collection And Fan Giveaway

  • by Global Toy News
  • Posted on August 1, 2026August 3, 2026

Global Toy News InsightBuild-A-Bear’s latest expansion of its Harry Potter collection demonstrates how evergreen entertainment…

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  • Press Release

The Business of CHITAG: Why Pre-Show Promotion Matters More Than Ever

  • by Global Toy News
  • Posted on July 30, 2026July 30, 2026

Global Toy News InsightCHITAG Fair continues to position itself as more than a two-day consumer…

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  • Contest

Santoki Showcases Consumer Creativity Through LEGO® MOC Clock Contest

  • by Global Toy News
  • Posted on July 30, 2026July 30, 2026

Global Toy News InsightSantoki’s LEGO® MOC Clock Contest is more than a fan engagement campaign—it’s…

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  • Expansion

Aviation Meets Imagination in Clixo’s Latest STEAM Play Expansion

  • by Global Toy News
  • Posted on July 28, 2026

Global Toy News InsightOne of the most interesting aspects of Clixo’s latest launch isn’t just…

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  • New Products

Toniebox Lite Signals tonies’ Next Phase of Platform Growth

  • by Global Toy News
  • Posted on July 28, 2026

Global Toy News InsightThe launch of Toniebox Lite is more than a product extension—it’s a…

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  • Press Release

From YouTube to the Toy Aisle: Toys and Colors Launches First-Ever Toy Line

  • by Global Toy News
  • Posted on July 23, 2026

Global Toy News InsightThe launch of the first Toys and Colors toy line is a…

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  • Board Games

Maestro Media Brings Award-Winning Ghost Blitz to North America in New Partnership with Zoch Verlag

  • by Global Toy News
  • Posted on July 23, 2026

Global Toy News InsightFrom a B2B perspective, Maestro Media’s partnership with Zoch Verlag is a…

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