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Category: New Products

  • International

Japan’s Iconic Doll Licca-chan Officially Debuts in North America

  • by Guest Author
  • Posted on April 2, 2026

From a Global Toy News perspective, this launch reads less like a typical product rollout…

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  • Board Games

Hasbro Announces Fourth Wing Editions of MONOPOLY, MONOPOLY Deal

  • by Global Toy News
  • Posted on April 1, 2026

Fans of The Empyrean Series are about to experience Navarre in an entirely new way.…

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  • New Products

MV Sports to launch K Pop Demon Hunters Wheeled Range

  • by Guest Author
  • Posted on March 27, 2026April 1, 2026

The team at Global Toy News sees MV Sports & Leisure’s new KPop Demon Hunters…

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  • New Products

Mattel Unveils Full “Masters of the Universe” Product Line Ahead of Highly Anticipated Live-Action Film

  • by Guest Author
  • Posted on March 24, 2026March 25, 2026

Global rollout begins April 25, 2026, spanning toys, collectibles, apparel, publishing and more EL SEGUNDO,…

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  • New Products

First Ever Genevieve’s Playhouse Preschool Toys Now Available at Major Retailers

  • by Guest Author
  • Posted on March 16, 2026March 19, 2026

Bonkers Toys Launch Learning Toys Based on Top Educational YouTube Channel At Walmart and other…

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  • New Products

Build‑A‑Bear’s New Frosted Animal Cookie Collection Turns Sweet Nostalgia into a Squeezable Treat

  • by Guest Author
  • Posted on March 5, 2026

A sprinkle‑covered throwback meets Build‑A‑Bear’s signature personalization ST. LOUIS, March 5, 2026 /PRNewswire/ — Build‑A‑Bear…

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  • New Products

When Checkups Get Stressful: How Pretend Play Helps Kids Face the Doctor

  • by Guest Author
  • Posted on March 3, 2026March 5, 2026

“Ready, Set . . . Checkup!” campaign from Melissa & Doug shares expert tips, toys,…

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  • New Products

Family Solves “Bricks Everywhere” Problem With BrickPack, a Portable Play Bag for Young Builders

  • by Guest Author
  • Posted on February 26, 2026

Patent pending family-designed bag with a 60-inch play mat launches on Amazon, helping kids take…

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  • Breaktime @ GTN

Break Time: Tiny Games, Big Fun: Cats Knocking Things Off Ledges & Hummingbirds

  • by Blue Bot Advertising
  • Posted on February 19, 2026February 19, 2026

Article by Miguel Ortuno | Global Toy News | Blue Bot Advertising I have to…

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  • New Products

Spin Master Unveils What’s Next in Play: The Trends and Toys That Will Shape 2026

  • by Guest Author
  • Posted on February 17, 2026February 19, 2026

TORONTO, Feb. 17, 2026 /PRNewswire/ – Spin Master (www.spinmaster.com) (TSX: TOY), a leading global children’s entertainment…

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  • New Products

Our Generation Expands with Keepsake Collection

  • by Guest Author
  • Posted on February 16, 2026February 19, 2026

Our Generation is expanding with a new series of limited-edition seasonal dolls at Target designed…

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  • New Products

Battat Joins the World of Collectibles

  • by Guest Author
  • Posted on February 14, 2026February 19, 2026

Collect, connect, and discover: Maison Battat brings Laura, Mr. Pa, and Monboo to fans in…

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  • New Products

Santoki Unveiling New LEGO® Clocks and Arts & Crafts Products at New York Toy Fair

  • by Guest Author
  • Posted on February 12, 2026

February 12, 2026 – Santoki, an authorized US distributor for LEGO licensed products, will be showcasing an exciting…

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  • New Products

Crayola Expands Creative Possibilities with 2026 Innovations

  • by Guest Author
  • Posted on February 12, 2026

First-look at new creative play essentials and multi-sensory toys to be showcased at American International…

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  • New Products

Kanoodle Brings Fans Inside NY Toy Fair via Livestream for 20th Anniversary

  • by Guest Author
  • Posted on February 10, 2026

This year at New York Toy Fair, Kanoodle is doing something that hasn’t really been done on…

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  • New Products

Playfeels Redefines Parenting Through Play: Expert-Backed Tools Reimagined as Toys

  • by Guest Author
  • Posted on February 9, 2026February 10, 2026

Miami, FL — Playfeels is a recently launched, Latina mom–founded parenting brand redefining how families navigate early childhood through play.…

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  • Barbie

Embracing Diversity: The New Autistic Barbie

  • by Pink Poodle Productions
  • Posted on February 6, 2026February 6, 2026

The New Autistic Barbie gets an official ASAN endorsement, plus admiration from LOVE ON THE SPECTRUM alums…

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  • New Products

From Bricks to Speed: Mattel Brick Shop Expands Product Line with Hot Wheels

  • by Christopher Byrne
  • Posted on January 26, 2026January 29, 2026

Lamborghini, Aston Martin and Toyota join the line of customizable builds for automotive fans Mattel,…

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