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Category: New Products

  • New Products

When Checkups Get Stressful: How Pretend Play Helps Kids Face the Doctor

  • by Guest Author
  • Posted on March 3, 2026March 5, 2026

“Ready, Set . . . Checkup!” campaign from Melissa & Doug shares expert tips, toys,…

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  • New Products

Family Solves “Bricks Everywhere” Problem With BrickPack, a Portable Play Bag for Young Builders

  • by Guest Author
  • Posted on February 26, 2026

Patent pending family-designed bag with a 60-inch play mat launches on Amazon, helping kids take…

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  • Breaktime @ GTN

Break Time: Tiny Games, Big Fun: Cats Knocking Things Off Ledges & Hummingbirds

  • by Blue Bot Advertising
  • Posted on February 19, 2026February 19, 2026

Article by Miguel Ortuno | Global Toy News | Blue Bot Advertising I have to…

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  • New Products

Spin Master Unveils What’s Next in Play: The Trends and Toys That Will Shape 2026

  • by Guest Author
  • Posted on February 17, 2026February 19, 2026

TORONTO, Feb. 17, 2026 /PRNewswire/ – Spin Master (www.spinmaster.com) (TSX: TOY), a leading global children’s entertainment…

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  • New Products

Our Generation Expands with Keepsake Collection

  • by Guest Author
  • Posted on February 16, 2026February 19, 2026

Our Generation is expanding with a new series of limited-edition seasonal dolls at Target designed…

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  • New Products

Battat Joins the World of Collectibles

  • by Guest Author
  • Posted on February 14, 2026February 19, 2026

Collect, connect, and discover: Maison Battat brings Laura, Mr. Pa, and Monboo to fans in…

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  • New Products

Santoki Unveiling New LEGO® Clocks and Arts & Crafts Products at New York Toy Fair

  • by Guest Author
  • Posted on February 12, 2026

February 12, 2026 – Santoki, an authorized US distributor for LEGO licensed products, will be showcasing an exciting…

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  • New Products

Crayola Expands Creative Possibilities with 2026 Innovations

  • by Guest Author
  • Posted on February 12, 2026

First-look at new creative play essentials and multi-sensory toys to be showcased at American International…

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  • New Products

Kanoodle Brings Fans Inside NY Toy Fair via Livestream for 20th Anniversary

  • by Guest Author
  • Posted on February 10, 2026

This year at New York Toy Fair, Kanoodle is doing something that hasn’t really been done on…

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  • New Products

Playfeels Redefines Parenting Through Play: Expert-Backed Tools Reimagined as Toys

  • by Guest Author
  • Posted on February 9, 2026February 10, 2026

Miami, FL â€” Playfeels is a recently launched, Latina mom–founded parenting brand redefining how families navigate early childhood through play.…

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  • Barbie

Embracing Diversity: The New Autistic Barbie

  • by Pink Poodle Productions
  • Posted on February 6, 2026February 6, 2026

The New Autistic Barbie gets an official ASAN endorsement, plus admiration from LOVE ON THE SPECTRUM alums…

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  • New Products

From Bricks to Speed: Mattel Brick Shop Expands Product Line with Hot Wheels

  • by Christopher Byrne
  • Posted on January 26, 2026January 29, 2026

Lamborghini, Aston Martin and Toyota join the line of customizable builds for automotive fans Mattel,…

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  • New Products

Mattel Accelerates UNO Elite™ with Formula 1® Partnership, Launching a New Immersive Game for Racing Fans

  • by Guest Author
  • Posted on November 18, 2025November 19, 2025

Now Formula 1® fans can interact with their favorite drivers, cars and more during UNO…

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  • New Products

BeaverBot Launches Second Generation: A Safer, Smarter Cutting Tool That Turns Kids’ Ideas Into Real-World Builds

  • by Guest Author
  • Posted on November 17, 2025November 19, 2025

SHENZHEN, China, Nov. 13, 2025 (GLOBE NEWSWIRE) — What if every child could turn recycled…

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  • Charity

CONNETIX Charity Packs Set to Inspire Creativity and Support Change Through Research

  • by Guest Author
  • Posted on November 10, 2025November 13, 2025

PERTH, AUSTRALIA – Monday, November 10, 2025 – Ready, Set, Play! The much-anticipated CONNETIX limited…

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  • New Products

Imagix: The World’s First Holographic Companion Is Available Now at Best Buy

  • by Guest Author
  • Posted on November 5, 2025

NEW YORK, Nov. 4, 2025 /PRNewswire/ – Artificial Imagery today announces the nationwide availability of…

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  • Guest Blogger

Spectrum Laboratory stages SPEC-O-WEEN in Hollywood for one special night only

  • by Guest Author
  • Posted on October 27, 2025

Spectrum Laboratory closes National Disability Employment Awareness Month (NDEAM) with a musical variety show that features top tier…

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  • Hot Wheels

Hot Wheels and Daniel Arsham Surprise Collectors With Limited-Edition Porsche 911 RSA

  • by Global Toy News
  • Posted on October 24, 2025October 28, 2025

In a move sure to electrify collectors and art lovers alike, Hot Wheels has announced…

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