The team at Global Toy News sees MV Sports & Leisure’s new KPop Demon Hunters wheeled range as a savvy move that taps directly into the crossover potential between entertainment and play. By translating the bold, music-driven aesthetics of Netflix’s hit into scooters, bikes, and accessories, MV is not just creating products but experiences that kids, tweens, and families can engage with beyond the screen. The collection’s emphasis on vibrant graphics, character-driven design, and shelf presence signals a clear understanding of what grabs attention in-store while maintaining quality and safety standards. GTN notes that this launch reflects MV’s ongoing strategy to leverage high-profile entertainment IP to strengthen its portfolio and deliver differentiated, culturally relevant products that are as visually striking as they are fun to ride. It positions MV to stand out in a competitive category in 2026, giving retailers a fresh, ready-to-go line with built-in fan appeal.
– Global Toy News
MV Sports & Leisure is launching a dynamic wheeled range inspired by Netflix’s most popular movie ever: KPop Demon Hunters.
The Birmingham-based designer and distributor of cycles and licensed wheeled toys will introduce a coordinated programme of junior bikes, scooters and accessories, bringing the bold, music-driven aesthetic of K Pop Demon Hunters to UK retail in 2026.
Produced by Netflix, KPop Demon Hunters blends high-energy music, action storytelling and striking visual identity — offering strong appeal across kids, tweens and family audiences. MV’s range will translate that distinctive look into entertainment-led wheeled products designed to stand out both in-store and online.
The initial launch collection will feature character-driven graphics, vibrant colour executions and impactful detailing aligned closely to the official style direction. The programme has been developed to deliver strong shelf presence while maintaining MV’s focus on quality engineering, safety and accessible price points.
Dave Poulter, Managing Director of MV, said:
“We’re extremely excited to partner with Netflix on KPop Demon Hunters, a property with clear cultural momentum and strong cross-category potential.
For us, this is about combining entertainment impact with product credibility. We see real opportunity to create standout wheeled lines that resonate with today’s audience and support our retail partners with something fresh and differentiated for 2026.”
At launch, MV will work alongside retail partners to maximise visibility across key sales channels.
This collection further strengthens MV’s expanding licensed portfolio and underlines its strategy of partnering with major global entertainment brands to drive incremental growth within the wheeled category.
KPop Demon Hunters is streaming now, only on Netflix.
About MV Sports & Leisure:
MV Sports & Leisure Limited operates through Tandem Group plc, the UK’s leading suppliers of licensed outdoor wheeled toys, specialising in scooters, cycles, skates, skateboards and junior ride-ons. MV partners with major global entertainment brands to deliver retail-driven, design-led product ranges tailored specifically for the UK market.
About KPop Demon Hunters:
From directors Maggie Kang and Chris Appelhans, KPop Demon Hunters follows K-pop superstars HUNTR/X, who, when they aren’t selling out stadiums, use their secret identities as badass demon hunters to protect their fans from an ever-present supernatural threat. Together, they must face their biggest enemy yet – an irresistible rival boy band of demons in disguise. KPop Demon Hunters is a Netflix film produced in partnership with Sony Pictures Animation.
