Tristan Lee of Wham-O recently shared insights on how the company is navigating industry challenges, including tariffs, and their excitement about the relaunch of Hacky Sack. Lee expressed confidence in PlayMonster, their partner in this venture, citing the company’s extensive international experience and adaptability to shifting trade dynamics. While tariffs remain a consideration across the toy industry, Wham-O does not foresee significant impacts on this announcement due to PlayMonster’s robust sourcing and logistics strategies.
Reflecting on the timeless appeal of Hacky Sack, Lee noted its enduring role in fostering connection, whether on schoolyards, at music festivals, or in backyards. For older generations, the toy was a symbol of laid-back, social fun, and Wham-O believes that spirit is as relevant as ever. With updated designs and a focus on active, screen-free play, the company is excited to reintroduce Hacky Sack to a new generation seeking meaningful, offline experiences. This relaunch aims to strike a balance between nostalgia and modern relevance, ensuring Hacky Sack continues to inspire playful moments across all ages.
New licensing agreement will relaunch the classic brand with fresh innovation, targeting a 2026 debut.
Wham-O, the legendary brand behind some of the world’s most beloved toys, today announced a new licensing partnership with PlayMonster, a leader in innovation within the toy and game industry.
Through this partnership, PlayMonster will relaunch Wham-O’s iconic Hacky Sack® brand, revitalizing a global phenomenon for a new generation of children, families, and active play enthusiasts.
Bringing New Energy to a Legendary Brand
Under the agreement, PlayMonster receives exclusive rights to manufacture, market, and distribute Hacky Sack®-branded footbag products in the United States, Canada, and Mexico. PlayMonster plans to introduce fresh designs and new features, blending nostalgic appeal with today’s trends in active play. Together, Wham-O and PlayMonster will breathe new life into this timeless classic while preserving the spirit that made it a cultural mainstay.
“PlayMonster shares our passion for movement-driven fun that transcends generations,” said Kurt Rios, President of Sport Dimension, which owns the Wham-O brand. “This partnership allows us to reintroduce Hacky Sack to families worldwide while honoring the creativity and innovation that made it legendary.”
“Our mission at PlayMonster is to create exceptional play experiences that evolve with each generation,” added Jonathan Berkowitz, CEO of PlayMonster. “Hacky Sack has connected countless players across decades, and we’re proud to carry that tradition forward with renewed energy and innovation.”
What’s Next
PlayMonster is currently developing a refreshed Hacky Sack® line, combining nostalgic elements with new features aimed at today’s active play market. The new collection is slated for release in 2026, with additional details to be announced as the launch approaches.
