“Buybuy Baby” may be the Lazarus of the retail industry. Once thought to be going out of business like its parent, “Bed Bath & Beyond,” it is now in play. That’s according to several news outlets, including the Wall Street Journal.
NBC ran this headline on June 5, 2023: “Last tot standing: Buybuy Baby likely to survive as Bed Bath & Beyond fades into bankruptcy.” Here’s how the article’s author, Rob Wile, explains what is happening:
Analysts believe that as part of Bed Bath & Beyond’s bankruptcy reorganization, the company will look to sell the United States’ largest specialty baby-product retailer.“Last tot standing: Buybuy Baby likely to survive as Bed Bath & Beyond fades into bankruptcy., Rob Wile, nbc, june 5, 2023
There are at least two companies interested in purchasing the retailer. Go Global Retail and Overstock.com. It’s easy to understand why. With Babies R Us no longer operating stand-alone stores, there is a significant opportunity to be the major baby products for a revived Buybuy Baby to be the leading baby products retailer in the United States. Go Global Retail, an investment firm specializing in retail and fashion, is currently the favored suitor. Go Global Retail’s other properties are Janie and Jack and Brums Milano.
Go Retail plans to keep operating the 300 remaining stores, while Overstock plans to close them. The Go Retail proposal is in the best interest of the baby and toy industries.