Chris and Richard, with Richard on the keys, Chris and Richard have a conversation with Jessica Kalichman, director of marketing for WowWee, about her career and the company’s use of Tik Tok to market and create community. They talk about why it works, what social media reveals, how a company run by Millennials is different, and how engaging consumers with the real folks behind the scenes at a toy company (and behind some very popular toys) has been a winning strategy.
The Playground Podcast is supported by Global Toy Experts, The Toy Guy, and Beacon Media Group
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