The Power of TikTok; The Toys Are Not New But The Videos Go Viral


By now, many of you are familiar with TikTok. For those who are new to the app, TikTok, owned by ByteDance, originated in China in 2017 and has since gone global. TikTok is both a social network and a video sharing app. What makes it different is that the posts are short-form videos in which people display their talent or lack thereof. That talent typically includes dance routines and lip-syncing.

American toy companies have been using YouTube to promote their toys. It appears that in China, TikTok is becoming a preferred platform for doing so. Below are two TikTok videos, that have gone viral in China.

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